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Annual India Gen-Y Mobile Media Survey Report – 2010
CellStrat, Jan 2010, Pages: 60
CellStrat's Annual India Gen-Y Mobile Media Survey Report – 2010 is a comprehensive survey examining behaviours and attitudes toward mobile technology in India's increasingly prosperous youth population.
Mobile technology is the most omnipresent and ubiquitous device among the Indian population. This leads marketing and media heads to consider the myriad marketing connotations, such as how people are consuming the many VAS services, mobile advertising on feature phones and smartphones, what apps are popular with the consumers in the age segment 18-40, etc.
Are mobile phones just a messaging/voice device or a complete media channel for the Indian middle class? What are the success rates of mobile SMS and mobile advertising campaigns with young consumers? What kind of mobile video and audio services are popular with the Indian consumer? What is the rate of uptake of smartphones and mobile apps? Is mobile web access taking off with the Indian audience? These are all questions which are vexing the CIOs and marketing managers in leading firms.
CellStrat's Gen-Y India Mobile Survey answers these questions for you by surveying about 2,000 consumers in the Indian marketplace as to what works and what doesn't when it comes to mobile media.
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