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India Digital Media Research Report - 2010
CellStrat, July 2010, Pages: 51
CellStrat’s India Digital Media Research Report – 2010 is an in-depth examination of the move toward digital media and content in India.
Today, Indian enterprises are involved in a breakneck race to take their marketing, messaging, products and portfolio online - and they are adopting a plethora of digital channels to publish content and advertising.
Channels include social networks like Facebook and LinkedIn, portals like YouTube and Yahoo, app stores like Apple App Store and Google Android, or even the digital forms of TV and music channels like iTunes and IPTV. Digital channels are increasingly capturing advertising and consumer attention, and corporations have little choice but to develop a comprehensive digital media and content strategy.
New mobile devices like smartphones (e.g. iPhones and Android Phones), eBook readers like Kindle and the latest and greatest Apple iPad tablet are revolutionising the way people access digital media and content, wherever they are and whenever they want. This is all good news for progressive firms and companies which are digitally savvy and bad news for the legacy print and media firms.
Can you afford to be left out? CellStrat’s India Digital Media Research Report – 2010 evaluates this space by surveying dozens of corporations and firms which are adopting digital media to attract and keep their customers.
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