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Air Care in Georgia
Euromonitor International, Sep 2011, Pages: 12
Sales in the air care category were driven by consumers’ increasing interest in more sophisticated products related to home care. It is not very traditional for Georgians to use candle air fresheners for room air care, the most standard spray/aerosol air fresheners are very traditional in bathroom/toilet care. With rising sophistication, consumers are slowly discovering other formats and ways of using air fresheners which is impacting the category’s sales.
The Air Care in Georgia market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2015 illustrate how the market is set to change.
Product coverage: Candle Air Fresheners, Car Air Fresheners, Electric Air Fresheners, Gel Air Fresheners, Liquid Air Fresheners, Other Air Care, Spray/Aerosol Air Fresheners.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Air Care market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
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