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Assessing Market Potential of NFC for Mobile Payments in 2012: From Swiping to Waving
Euromonitor International, September 2011, Pages: 36
The report studies the market potential of Near Field Communications (NFC) for mobile payments in 2012. Euromonitor International projects that high transaction volume and low priced purchases offers the greatest opportunities for NFC mobile payment success, riding on increasing mobile phone ownership and consumers’ acceptance of alternative payment modes. This study reviews critical industries that offers these characteristics and identifies countries that are ready for NFC mobile payment adopt...
The Assessing Market Potential of NFC for Mobile Payments in 2012: From Swiping to Waving global briefing offers insight on emerging geographies, key growth categories and trends as well as pressing industry issues and white spaces. It identifies the leading companies and brands, and offers strategic analysis of key factors influencing the market – be they new product developments, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change and the criteria for success over the next five years. From the latest innovations such as BD players, EBooks, Netbooks and OLED TVs to existing technologies such as Desktops, Home Audio and Cinema Systems, Mobile Phones and In-Car Entertainment, Euromonitor International offers a consistent yet incisive snapshot of the Consumer Electronics industry.
Product coverage: Computers and Peripherals, In-Car Entertainment, In-Home Consumer Electronics, Portable Consumer Electronics.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Consumer Electronics market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
Assessing Market Potential of NFC for Mobile Payments in 2012: From Swiping to Waving
Euromonitor International
September 2011
introduction
Near field communications (NFC)
Mobile phones as the digital wallet
Critical success factors
Markets ready for NFC mobile payment 2012
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