Cigarettes in Vietnam

Despite the ban on tobacco advertising, in 2011, cigarette manufacturers ran many activities in an effort to increase the exposure of their brands, especially international brands, to consumers. Cigarette brands offered very attractive commissions for their distributors or retailers in exchange for displaying their products or posters in highly visible places. Small gifts, like a lighter with the logo of cigarette brands, were also offered free within their distribution network as a promotion...

Euromonitor International's Cigarettes in Vietnam report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2007-2011, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be the new legislative, distribution or pricing issues. Forecasts to 2016 illustrate how the market is set to change.

Product coverage: High Tar Cigarettes, Low Tar Cigarettes, Mid Tar Cigarettes, Ultra Low Tar Cigarettes.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
- Get a detailed picture of the Cigarettes market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop. SHOW LESS READ MORE >

CIGARETTES IN VIETNAM
Euromonitor International
November 2012

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
New Product Developments
Summary 1 Cigarettes - New Product Launches
Distribution
Prospects
Category Background
Cigarettes: Price Bands
Summary 2 Cigarette Price Band Definitions
Cigarettes: Menthol/standard
Flavour Threads and Capsule Filters
Cigarettes: Filter/non-filter
Cigarettes: Carbon/standard Filter
Cigarettes: Filter Length
Cigarettes: Regular Vs Slims Vs Superslims
Cigarettes: Pack Size
Cigarettes: Pack Type
Category Data
Table 1 Sales of Cigarettes by Tar Level: Volume 2006-2011
Table 2 Sales of Cigarettes by Tar Level: Value 2006-2011
Table 3 Sales of Cigarettes by Tar Level: % Volume Growth 2006-2011
Table 4 Sales of Cigarettes by Tar Level: % Value Growth 2006-2011
Table 5 Sales of Cigarettes by Price Band: % Volume Breakdown 2006-2011
Table 6 Sales of Cigarettes by Standard/Menthol: % Volume Breakdown 2006-2011
Table 7 Sales of Cigarettes by Tobacco Type: % Volume Breakdown 2006-2011
Table 8 Sales of Cigarettes by Filter Vs Non-filter: % Volume Breakdown 2006-2011
Table 9 Sales of Filter Cigarettes by Carbon Vs Non-carbon: % Volume Breakdown 2006-2011
Table 10 Sales of Cigarettes by Length: % Volume Breakdown 2006-2011
Table 11 Sales of Cigarettes by Regular/Slim/Superslim: % Volume Breakdown 2007-2011
Table 12 Sales of Cigarettes by Pack Size: % Volume Breakdown 2006-2011
Table 13 Sales of Cigarettes by Pack Type: % Volume Breakdown 2006-2011
Table 14 Cigarettes Company Shares 2007-2011
Table 15 Cigarettes Brand Shares 2008-2011
Table 16 Sales of Cigarettes by Distribution Format: % Analysis 2006-2011
Table 17 Cigarettes: Production, Imports and Exports: Total Volume 2006-2011
Table 18 Forecast Sales of Cigarettes by Tar Level: Volume 2011-2016
Table 19 Forecast Sales of Cigarettes by Tar Level: Value 2011-2016
Table 20 Forecast Sales of Cigarettes by Tar Level: % Volume Growth 2011-2016
Table 21 Forecast Sales of Cigarettes by Tar Level: % Value Growth 2011-2016
Table 22 Forecast Sales of Cigarettes by Price Band: % Volume Breakdown 2011-2016
Table 23 Forecast Sales of Cigarettes by Standard/Menthol: % Volume Breakdown 2011-2016
Table 24 Forecast Sales of Cigarettes by Tobacco Type: % Volume Breakdown 2011-2016
Table 25 Forecast Sales of Cigarettes by Filter Vs Non-filter: % Volume Breakdown 2011-2016
Table 26 Forecast Sales of Filter Cigarettes by Carbon Vs Non-carbon: % Volume Breakdown 2011-2016
Table 27 Forecast Sales of Cigarettes by Length: % Volume Breakdown 2011-2016
Table 28 Forecast Sales of Cigarettes by Regular/Slim/Superslim: % Volume Breakdown 2011-2016
Table 29 Forecast Sales of Cigarettes by Pack Size: % Volume Breakdown 2011-2016
Table 30 Forecast Sales of Cigarettes by Pack Type: % Volume Breakdown 2011-2016
Dong Nai Tobacco Co in Tobacco (vietnam)
Strategic Direction
Key Facts
Summary 3 Dong Nai Tobacco Co: Key Facts
Company Background
Production
Competitive Positioning
Summary 4 Dong Nai Tobacco Co: Competitive Position 2011
Vietnam National Tobacco Corp (vinataba) in Tobacco (vietnam)
Strategic Direction
Key Facts
Summary 5 Vietnam National Tobacco Corp (VINATABA): Key Facts
Company Background
Production
Competitive Positioning
Summary 6 Vietnam National Tobacco Corp (VINATABA): Competitive Position 2011
Executive Summary
Point-of-sale Displays the Most Popular Form of Advertising
High-tar Cigarettes Most Favoured by Consumers
Smoking Prevalence Remains High Due To Lax Implementation of Regulations
Distribution of Tobacco Products Relies Largely on Street Vendors
Plans To Tighten Laws and Levy Higher Tax Threaten Tobacco's Growth
Operating Environment
Legislation
Summary 7 Legislation Summary at a Glance
Legislation: Government Resolution on National Tobacco Control Policy 2000-2010
Legislation: Tobacco Control Law
Minimum Legal Smoking Age
Smoking Prevalence
Table 31 Smoking Prevalence in Adult Population 2006-2011
Table 32 Number of Smokers by Gender 2006-2011
Tar Levels
Health Warnings
Advertising and Sponsorship
Point-of-sale Display Bans
Smoking in Public Places
Low Ignition Propensity (lip) Regulation
"reduced Harm"
Electronic Cigarettes
Litigation
Death by Cause
Table 33 Death by Cause 2007-2011
Taxation and Pricing
Duty-paid Packet Marks
Taxation Rates
Table 34 Taxation and Duty Levies 2006-2011
Average Cigarette Pack Price Breakdown
Table 35 Average Cigarette Pack Price Breakdown: Brand Examples
Production/imports/exports
Table 36 Trade Statistics - Cigarettes 2007-2011
Illicit Trade in Cigarettes
Market Indicators
Table 37 Illicit Trade Estimate of Cigarettes by Volume 2006-2011
Market Data
Table 38 Sales of Tobacco by Category: Volume 2006-2011
Table 39 Sales of Tobacco by Category: Value 2006-2011
Table 40 Sales of Tobacco by Category: % Volume Growth 2006-2011
Table 41 Sales of Tobacco by Category: % Value Growth 2006-2011
Table 42 Forecast Sales of Tobacco by Category: Volume 2011-2016
Table 43 Forecast Sales of Tobacco by Category: Value 2011-2016
Table 44 Forecast Sales of Tobacco by Category: % Volume Growth 2011-2016
Table 45 Forecast Sales of Tobacco by Category: % Value Growth 2011-2016
Sources
Summary 8 Research Sources