Dishwashing in Brazil

The growth of dishwashing products in 2011 was boosted by low-income consumers switching from bar detergent, which is commonly used to wash dishes, to hand dishwashing products. With few innovations in hand dishwashing, which accounts for the bulk of sales in dishwashing, the leading manufacturers faced competition with low-end and private label products; thus the category was marked by intense discounts and promotional activity.

Euromonitor International's Dishwashing in Brazil market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2016 illustrate how the market is set to change.

Product coverage: Automatic Dishwashing, Hand Dishwashing.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
- Get a detailed picture of the Dishwashing market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop. SHOW LESS READ MORE >

DISHWASHING IN BRAZIL
Euromonitor International
August 2012

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Indicators
Table 1 Household Possession of Dishwashers 2006-2011
Category Data
Table 2 Sales of Dishwashing by Category: Value 2006-2011
Table 3 Sales of Dishwashing by Category: % Value Growth 2006-2011
Table 4 Dishwashing Company Shares 2007-2011
Table 5 Dishwashing Brand Shares 2008-2011
Table 6 Forecast Sales of Dishwashing by Category: Value 2011-2016
Table 7 Forecast Sales of Dishwashing by Category: % Value Growth 2011-2016
Bombril SA in Home Care (brazil)
Strategic Direction
Key Facts
Summary 1 Bombril SA: Key Facts
Summary 2 Bombril SA: Operational Indicators
Company Background
Production
Summary 3 Bombril SA: Production Statistics 2011
Competitive Positioning
Summary 4 Bombril SA: Competitive Position 2011
Flora Produtos De Higiene E Limpeza Ltda in Home Care (brazil)
Strategic Direction
Key Facts
Summary 5 Flora Produtos de Higiene e Limpeza Ltda: Key Facts
Company Background
Production
Summary 6 Flora Produtos de Higiene e Limpeza Ltda: Production Statistics 2011
Competitive Positioning
Summary 7 Flora Produtos de Higiene e Limpeza Ltda: Competitive Position 2011
Hypermarcas SA in Home Care (brazil)
Strategic Direction
Key Facts
Summary 8 Hypermarcas SA: Key Facts
Summary 9 Hypermarcas SA: Operational Indicators
Company Background
Production
Summary 10 Hypermarcas SA: Production Statistics 2011
Competitive Positioning
Summary 11 Hypermarcas SA: Competitive Position 2011
Química Amparo Ltda in Home Care (brazil)
Strategic Direction
Key Facts
Summary 12 Química Amparo Ltda: Key Facts
Summary 13 Química Amparo Ltda: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 14 Química Amparo Ltda: Competitive Position 2011
Reckitt Benckiser (brasil) Ltda in Home Care (brazil)
Strategic Direction
Key Facts
Summary 15 Reckitt Benckiser (Brasil) Ltda: Key Facts
Company Background
Production
Summary 16 Reckitt Benckiser (Brasil) Ltda: Production Statistics 2011
Competitive Positioning
Summary 17 Reckitt Benckiser (Brasil) Ltda: Competitive Position 2011
Unilever Brasil Ltda in Home Care (brazil)
Strategic Direction
Key Facts
Summary 18 Unilever Brasil Ltda: Key Facts
Summary 19 Unilever Brasil Ltda: Operational Indicators
Company Background
Production
Summary 20 Unilever Brasil Ltda: Production Statistics 2011
Competitive Positioning
Summary 21 Unilever Brasil Ltda: Competitive Position 2011
Executive Summary
Higher-value Products Drive Sales in Home Care
Growing Demand for Convenient Products
Investment in Acquisition To Remain Competitive
Grocery Retailers Dominates the Distribution of Home Care Products
Value-added Products Will Continue To Push Up Sales
Key Trends and Developments
Investment in Acquisitions and Product Extensions To Remain Competitive
Informality and Home-made Products Are Challenges To Home Care
Consumers Look for Convenience and Efficiency in Home Care Products
the Rise of Eco-friendly Products Is Encouraged by the National Policy on Solid Waste
Market Indicators
Table 8 Households 2006-2011
Market Data
Table 9 Sales of Home Care by Category: Value 2006-2011
Table 10 Sales of Home Care by Category: % Value Growth 2006-2011
Table 11 Home Care Company Shares 2007-2011
Table 12 Home Care Brand Shares 2008-2011
Table 13 Penetration of Private Label by Category 2006-2011
Table 14 Sales of Home Care by Distribution Format: % Analysis 2006-2011
Table 15 Sales of Home Care by Category and Distribution Format: % Analysis 2011
Table 16 Forecast Sales of Home Care by Category: Value 2011-2016
Table 17 Forecast Sales of Home Care by Category: % Value Growth 2011-2016
Definitions
Sources
Summary 22 Research Sources