Dog Food in China

Euromonitor International, October 2012, Pages: 34

Dog food sales have a projected current value growth rate of 9% in 2012. Consumers’ rising disposable incomes, as well as the pet humanisation in China, are driving this healthy growth. To provide dogs with nutritious food, consumers are willing to spend more on their pets, thus they are trading up towards premium brands. Meanwhile, value growth is also attributable to raw material and production cost pressures.

Euromonitor International's Dog Food in China report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2007-2011, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2016 illustrate how the market is set to change.

Product coverage: Dog Treats and Mixers, Dry Dog Food, Wet Dog Food.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
- Get a detailed picture of the Dog Food market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.

DOG FOOD IN CHINA
Euromonitor International
October 2012

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Indicators
Table 1 Dog Owning Households: % Analysis 2007-2012
Table 2 Dog Population 2007-2012
Table 3 Dog Food Prepared vs Non-prepared Gap: % Analysis 2007-2012
Category Data
Table 4 Sales of Dog Food by Category: Volume 2007-2012
Table 5 Sales of Dog Food by Category: Value 2007-2012
Table 6 Sales of Dog Food by Category: % Volume Growth 2007-2012
Table 7 Sales of Dog Food by Category: % Value Growth 2007-2012
Table 8 Sales of Premium Dog Food by Category: Value 2007-2012
Table 9 Dog Food Company Shares 2007-2011
Table 10 Dog Food Brand Shares 2008-2011
Table 11 Dog Treats Brand Shares 2008-2011
Table 12 Forecast Sales of Dog Food by Category: Volume 2012-2017
Table 13 Forecast Sales of Dog Food by Category: Value 2012-2017
Table 14 Forecast Sales of Dog Food by Category: % Volume Growth 2012-2017
Table 15 Forecast Sales of Dog Food by Category: % Value Growth 2012-2017
Summary 1 Dog Food by Price Band 2011
Mars Foods (china) Co Ltd in Pet Care (china)
Strategic Direction
Key Facts
Summary 2 Mars Foods (China) Co Ltd: Key Facts
Company Background
Production
Competitive Positioning
Summary 3 Mars Foods (China) Co Ltd: Competitive Position 2011
Nestlé (china) Ltd in Pet Care (china)
Strategic Direction
Key Facts
Summary 4 Nestlé (China) Ltd: Key Facts
Company Background
Production
Competitive Positioning
Summary 5 Nestlé (China) Ltd: Competitive Position 2011
Nory Pet (shanghai) Co Ltd in Pet Care (china)
Strategic Direction
Key Facts
Summary 6 Nory Pet (Shanghai) Co Ltd: Key Facts
Company Background
Production
Competitive Positioning
Summary 7 Nory Pet (Shanghai) Co Ltd: Competitive Position 2011
Royal Canin Au Yu (shanghai) Pet Food Co Ltd in Pet Care (china)
Strategic Direction
Key Facts
Summary 8 Royal Canin Au Yu (Shanghai) Pet Food Co Ltd: Key Facts
Company Background
Production
Competitive Positioning
Summary 9 Royal Canin Au Yu (Shanghai) Pet Food Co Ltd: Competitive Position 2011
Tianjin Ken-canpo Animal Medicament Health Product Co Ltd in Pet Care (china)
Strategic Direction
Key Facts
Summary 10 Tianjin Ken-Canpo Animal Medicament Health Product Co Ltd: Key Facts
Company Background
Production
Competitive Positioning
Summary 11 Summary Tianjin Ken-Canpo Animal Medicament Health Product Co Ltd: Competitive Position 2011
Executive Summary
Booming Economy in China Supports Growth
Premium Sales Driven by Humanisation Trend
Multinational Companies Continue To Lead Pet Care
Pet Shops Remains the Leading Distribution Channel
Healthy Growth Expected Over the Forecast Period
Key Trends and Developments
the Humanisation Trend Drives Value Growth
Government Policies Impact Pet Care in China
Multinational Corporations Continue To Lead Pet Care
Pet Shops Is the Leading Distribution Channel
Market Indicators
Table 16 Pet Populations 2007-2012
Market Data
Table 17 Sales of Pet Care by Category: Volume 2007-2012
Table 18 Sales of Pet Care by Category: Value 2007-2012
Table 19 Sales of Pet Care by Category: % Volume Growth 2007-2012
Table 20 Sales of Pet Care by Category: % Value Growth 2007-2012
Table 21 Pet Food Company Shares 2007-2011
Table 22 Pet Food Brand Shares 2008-2011
Table 23 Dog and Cat Food Company Shares 2007-2011
Table 24 Dog and Cat Food Brand Shares 2008-2011
Table 25 Penetration of Private Label by Category 2006-2011
Table 26 Sales of Dog and Cat Food by Distribution Format: % Analysis 2007-2012
Table 27 Sales of Dog and Cat Food by Category and Distribution Format: % Analysis 2012
Table 28 Sales of Pet Care by Distribution Format: % Analysis 2007-2012
Table 29 Sales of Pet Care by Category and Distribution Format: % Analysis 2012
Table 30 Forecast Sales of Pet Care by Category: Volume 2012-2017
Table 31 Forecast Sales of Pet Care by Category: Value 2012-2017
Table 32 Forecast Sales of Pet Care by Category: % Volume Growth 2012-2017
Table 33 Forecast Sales of Pet Care by Category: % Value Growth 2012-2017
Definitions
Sources
Summary 12 Research Sources

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