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Ear Care in Belarus

Euromonitor International, April 2012, Pages: 29


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Ear care had current retail value growth of 68% in 2011, with sales reaching BYR2.4 billion. As in eye care, consumers suffering from ear ailments typically preferred to seek advice from a doctor instead of self-medicating, with doctors often recommending more expensive but more effective remedies with fewer side effects. The fact that consumers typically use Rx medication to treat ear care problems hampered the potential growth for OTC ear care. The majority of consumers of ear care products...

The Ear Care in Belarus report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2007-2011, allowing you to identify the sectors driving growth. Forecasts to 2016 illustrate how the market is set to change.

Product coverage:

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
- Get a detailed picture of the Ear Care market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.





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