Eye Care in Pakistan

Euromonitor International, September 2012, Pages: 16

Growth of 19% in terms of value was seen in eye care in 2011. Long hours of work on computers and degradation of the environment combine to pose problems for the eyes, like dryness or redness. Medicines are consumed not only to combat these problems, but also for prevention of any such symptoms. Eye diseases like rheum are extremely common in Pakistan, and there is a widespread epidemic each year of such eye infections. Such factors contribute to the high growth of the category.

Euromonitor International's Eye Care in Pakistan report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2007-2011, allowing you to identify the sectors driving growth. Forecasts to 2016 illustrate how the market is set to change.

Product coverage: Allergy Eye Care, Standard Eye Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
- Get a detailed picture of the Eye Care market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.

EYE CARE IN PAKISTAN
Euromonitor International
September 2012

LIST OF CONTENTS AND TABLES

Headlines
Trends
Switches
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Eye Care by Category: Value 2006-2011
Table 2 Sales of Eye Care by Category: % Value Growth 2006-2011
Table 3 Standard Eye Care by Format: % Value Breakdown 2007-2011
Table 4 Standard Eye Care by Positioning 2007-2011
Table 5 Eye Care Company Shares 2007-2011
Table 6 Eye Care Brand Shares 2008-2011
Table 7 Forecast Sales of Eye Care by Category: Value 2011-2016
Table 8 Forecast Sales of Eye Care by Category: % Value Growth 2011-2016
Executive Summary
Consumer Health Sees Steady Growth in 2011
Dengue Fever Outbreak Drives Demand Across Certain Sectors
Multinational Companies Continue To Dominate in 2011
Chemists/pharmacies and Parapharmacies/drugstores Remain Key Channels
Stable Future Growth Prospects for Consumer Health Industry
Key Trends and Developments
Dengue Outbreak Has Implications on Demand for Healthcare
Companies Push Marketing and Distribution in Economic Downturn
Growth in Internet Retailing
Market Indicators
Table 9 Consumer Expenditure on Health Goods and Medical Services 2006-2011
Table 10 Life Expectancy at Birth 2006-2011
Market Data
Table 11 Sales of Consumer Health by Category: Value 2006-2011
Table 12 Sales of Consumer Health by Category: % Value Growth 2006-2011
Table 13 Consumer Health Company Shares 2007-2011
Table 14 Consumer Health Brand Shares 2008-2011
Table 15 Sales of Consumer Health by Distribution Format: % Analysis 2006-2011
Table 16 Sales of Consumer Health by Category and Distribution Format: % Analysis 2010
Table 17 Forecast Sales of Consumer Health by Category: Value 2011-2016
Table 18 Forecast Sales of Consumer Health by Category: % Value Growth 2011-2016
Appendix
OTC Registration and Classification
Vitamins and Dietary Supplements Registration and Classification
Self-medication/self-care and Preventative Medicine
Switches
Definitions
Sources
Summary 1 Research Sources

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