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Fast Food in Vietnam

  • ID: 1923944
  • May 2016
  • Region: Vietnam
  • 32 pages
  • Euromonitor International
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McDonald’s started operating in Vietnam in 2014, with the company launching a plan to open 100 shops in Vietnam within several years. However, after an impressive debut for its first store, the openings of the second, third and subsequent shops were much more modest affairs, and no queues of eager consumers are seen outside stores in Ho Chi Minh City these days. Indeed, marketing experts noted that foreign fast food chains have been forced to slow down their expansion plans.

The Fast Food in Vietnam report offers a comprehensive guide to the size and shape of the market at a national level. It provides foodservice sales, the number of outlets and the number of transactions by sector, allowing you to identify the foodservice sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they eating habits, lifestyle changes, tourism spending or legislative issues. Forecasts to 2020 illustrate how the market is set to change.

Product coverage: Chained Fast Food, Fast Food by Fast Casual vs Non-Fast Casual, Fast Food by Type, Independent Fast Food.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
- Get a detailed picture of the Fast Food market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.

Note: Product cover images may vary from those shown
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FAST FOOD IN VIETNAM

May 2016

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Fast Food by Category: Units/Outlets 2010-2015
Table 2 Sales in Fast Food by Category: Number of Transactions 2010-2015
Table 3 Sales in Fast Food by Category: Foodservice Value 2010-2015
Table 4 Fast Food by Category: % Units/Outlets Growth 2010-2015
Table 5 Sales in Fast Food by Category: % Transaction Growth 2010-2015
Table 6 Sales in Fast Food by Category: % Foodservice Value Growth 2010-2015
Table 7 Fast Food by Casual vs Non-Casual: Units/Outlets 2010-2015
Table 8 Sales in Fast Food by Casual vs Non-Casual: Number of Transactions 2010-2015
Table 9 Sales in Fast Food by Casual vs Non-Casual: Foodservice Value 2010-2015
Table 10 Fast Food by Casual vs Non-Casual: % Units/Outlets Growth 2010-2015
Table 11 Sales in Fast Food by Casual vs Non-Casual: % Transaction Growth 2010-2015
Table 12 Sales in Fast Food by Casual vs Non-Casual: % Foodservice Value Growth 2010-2015
Table 13 GBO Company Shares in Chained Fast Food: % Foodservice Value 2011-2015
Table 14 GBN Brand Shares in Chained Fast Food: % Foodservice Value 2012-2015
Table 15 Forecast Fast Food by Category: Units/Outlets 2015-2020
Table 16 Forecast Sales in Fast Food by Category: Number of Transactions 2015-2020
Table 17 Forecast Sales in Fast Food by Category: Foodservice Value 2015-2020
Table 18 Forecast Fast Food by Category: % Units/Outlets Growth 2015-2020
Table 19 Forecast Sales in Fast Food by Category: % Transaction Growth 2015-2020
Table 20 Forecast Sales in Fast Food by Category: % Foodservice Value Growth 2015-2020
Table 21 Forecast Fast Food by Casual vs Non-Casual: Units/Outlets 2015-2020
Table 22 Forecast Sales in Fast Food by Casual vs Non-Casual: Number of Transactions 2015-2020
Table 23 Forecast Sales in Fast Food by Casual vs Non-Casual: Foodservice Value 2015-2020
Table 24 Forecast Fast Food by Casual vs Non-Casual: % Units/Outlets Growth 2015-2020
Table 25 Forecast Sales in Fast Food by Casual vs Non-Casual: % Transaction Growth 2015-2020
Table 26 Forecast Sales in Fast Food by Casual vs Non-Casual: % Foodservice Value Growth 2015-2020
Kfc Vietnam Co Ltd in Consumer Foodservice (vietnam)
Strategic Direction
Key Facts
Summary 1 KFC Vietnam Co Ltd: Key Facts
Suppliers
Competitive Positioning
Summary 2 KFC Vietnam Co Ltd: Competitive Position 2015
Vietnam Lotteria Co Ltd in Consumer Foodservice (vietnam)
Strategic Direction
Key Facts
Summary 3 Vietnam Lotteria Co Ltd: Key Facts
Suppliers
Competitive Positioning
Summary 4 Vietnam Lotteria Co Ltd: Competitive Position 2015
Executive Summary
Consumer Foodservice Registers Slower Value Growth in 2015
Street Food Vendors Adopting Stricter Hygiene Standards
Competition Increasing in Intensity
Independent Foodservice Operators Continue To Dominate Industry
Consumer Foodservice Remains Stable Over Forecast Period
Key Trends and Developments
New International Chained Consumer Foodservice Players Failt To Perform As Expected
Food Safety and Hygiene Standards Remain Major Concern
Foodservice Players Flocking To Shopping Centres and Malls
Vietnamese Chained Street Stalls/kiosks Thriving
Operating Environment
Franchising
Market Data
Table 27 Units, Transactions and Value Sales in Consumer Foodservice 2010-2015
Table 28 Units, Transactions and Value Sales in Consumer Foodservice: % Growth 2010-2015
Table 29 Consumer Foodservice by Independent vs Chained: Units/Outlets 2015
Table 30 Sales in Consumer Foodservice by Eat-in/Home Delivery/Takeaway/Drive-Through: % Foodservice Value 2015
Table 31 Sales in Consumer Foodservice by Food vs Drinks Split: % Foodservice Value 2015
Table 32 Sales in Consumer Foodservice by Online/Offline Ordering: % Foodservice Value 2013-2015
Table 33 Sales in Consumer Foodservice by Location: % Foodservice Value 2010-2015
Table 34 GBO Company Shares in Chained Consumer Foodservice: % Foodservice Value 2011-2015
Table 35 GBN Brand Shares in Chained Consumer Foodservice: % Foodservice Value 2012-2015
Table 36 GBN Brand Shares in Chained Consumer Foodservice: Units/Outlets 2015
Table 37 Forecast Units, Transactions and Value Sales in Consumer Foodservice 2015-2020
Table 38 Forecast Units, Transactions and Value Sales in Consumer Foodservice: % Growth 2015-2020
Sources
Summary 5 Research Sources

Note: Product cover images may vary from those shown
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Note: Product cover images may vary from those shown

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