Fast Food in Vietnam

Euromonitor International, November 2012, Pages: 32

In 2011, fast food continued to register rapid growth of 26% in current value terms due to various reasons. Firstly, despite the steep increase in overall food prices, fast food was able to maintain stable prices, thus making dishes more affordable to consumers. Secondly, Vietnamese people were leading busier lifestyles, which helped to increase the demand for fast food. The modern image of fast food outlets also attracted many teenagers and young working adults. In 2011, the environment also...

Euromonitor International's Fast Food in Vietnam report offers a comprehensive guide to the size and shape of the market at a national level. It provides foodservice sales, the number of outlets and the number of transactions by sector, allowing you to identify the foodservice sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they eating habits, lifestyle changes, tourism spending or legislative issues. Forecasts to 2016 illustrate how the market is set to change.

Product coverage: Asian Fast Food, Bakery Products Fast Food, Burger Fast Food, Chained Fast Food, Chicken Fast Food, Convenience Stores Fast Food, Fast Casual Dining, Fish Fast Food, Ice Cream Fast Food, Independent Fast Food, Latin American Fast Food, Middle Eastern Fast Food, Other Fast Food, Pizza Fast Food.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
- Get a detailed picture of the Fast Food market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.

FAST FOOD IN VIETNAM
Euromonitor International
November 2012

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Fast Food by Category: Units/Outlets 2006-2011
Table 2 Fast Food by Category: Number of Transactions 2006-2011
Table 3 Fast Food by Category: Foodservice Value 2006-2011
Table 4 Fast Food by Category: % Units/Outlets Growth 2006-2011
Table 5 Fast Food by Category: % Transaction Growth 2006-2011
Table 6 Fast Food by Category: % Foodservice Value Growth 2006-2011
Table 7 Sales of Bakery Products Fast Food by Type 2008-2011
Table 8 Global Brand Owner Shares of Chained Fast Food 2007-2011
Table 9 Brand Shares of Chained Fast Food 2008-2011
Table 10 Forecast Sales in Fast Food by Category: Units/Outlets 2011-2016
Table 11 Forecast Sales in Fast Food by Category: Number of Transactions 2011-2016
Table 12 Forecast Sales in Fast Food by Category: Foodservice Value 2011-2016
Table 13 Forecast Sales in Fast Food by Category: % Units/Outlets Growth 2011-2016
Table 14 Forecast Sales in Fast Food by Category: % Transaction Growth 2011-2016
Table 15 Forecast Sales in Fast Food by Category: % Foodservice Value Growth 2011-2016
Jollibee Vietnam Co Ltd in Consumer Foodservice (vietnam)
Strategic Direction
Key Facts
Summary 1 Jollibee Vietnam Co Ltd: Key Facts
Company Background
Suppliers
Competitive Positioning
Summary 2 Jollibee Vietnam Co Ltd: Competitive Position 2011
Vietnam Lotteria Co Ltd in Consumer Foodservice (vietnam)
Strategic Direction
Key Facts
Summary 3 Vietnam Lotteria Co Ltd: Key Facts
Company Background
Suppliers
Competitive Positioning
Summary 4 Vietnam Lotteria Co Ltd: Competitive Position 2011
Executive Summary
Economic Crisis Has Little Effect on Consumer Foodservice Performance
Local Dishes Thrive
Competition Intensifies
Chained Business Model Is Flourishing
Consumer Foodservice Is Expected To Continue Its Robust Growth
Key Trends and Developments
International Chained Fast Food Continues To Expand
Local Chained Full-service Restaurants Establish Stronger Foothold
Cafés/bars With Technology Add-on Services
Takeaway Grows Stronger Due To Busier Lifestyles
Healthy Choices Attract Consumers
Market Data
Table 16 Units, Transactions and Value Sales in Consumer Foodservice: 2006-2011
Table 17 Units, Transactions and Value Sales in Consumer Foodservice: % Growth 2006-2011
Table 18 Consumer Foodservice by Independent Vs Chained Outlets: Units/Outlets 2011
Table 19 Consumer Foodservice by Eat in Vs Takeaway 2011
Table 20 Consumer Foodservice by Food Vs Drinks Split 2011
Table 21 Sales in Consumer Foodservice by Location 2006-2011
Table 22 Leading Chained Consumer Foodservice Brands by Number of Units 2011
Table 23 Chained Consumer Foodservice Company Shares 2007-2011
Table 24 Chained Consumer Foodservice Brand Shares 2008-2011
Table 25 Forecast Units, Transactions and Value Sales in Consumer Foodservice: 2011-2016
Table 26 Forecast Units, Transactions and Value Sales in Consumer Foodservice: % Growth 2011-2016
Appendix
Table 27 Per Capita Consumer Expenditure on Consumer Foodservice 2002-2010
Operating Environment
Sources
Summary 5 Research Sources

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