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Global Wipes a Two-speed Market
Euromonitor International, Aug 2011, Pages: 44
Although something of a recent arrival as a mainstream fmcg product, wipes continue to see new product developments in key markets drive sales, but success in North America has not been easily replicated in other markets. There has also been difficulty in wipes breaking the confines of the developed markets with household care wipes in particular most affected by this overreliance on geographies that are experiencing difficult economic times.
The Global Wipes a Two-speed Market global briefing offers an insight into to the size and shape of the Home Care market, highlights buzz topics, emerging regions, countries and categories as well as pressing industry issues and white spaces. It identifies the opportunity zones within home care, analyses leading companies and brands and offers strategic analysis of major factors influencing the market - be they new product developments, packaging/ format /ingredients innovations, economic/lifestyle/environmental influences, distribution or retail pricing issues. Forecasts illustrate how the market is set to change and criteria for success.
Product coverage: Air Care, Bleach, Dishwashing, Insecticides, Laundry Care, Polishes, Surface Care, Toilet Care.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Home Care market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
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