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Smoking Tobacco in Italy

Euromonitor International, Aug 2011, Pages: 35


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RYO tobacco and pipe tobacco are mainly popular amongst male smokers from lower-income groups. The consumers of RYO tobacco are classified into two main categories. Loyal RYO tobacco smokers prefer its taste to cigarettes, and frequently view RYO tobacco as more natural and containing fewer chemicals than cigarette tobacco. In addition, a greater number of smokers were switching to RYO tobacco towards the end of the review period for reasons of economy. Over the review period, the wider...

The Smoking Tobacco in Italy report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2006-2010, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be the new legislative, distribution or pricing issues. Forecasts to 2015 illustrate how the market is set to change.

Product coverage: Pipe Tobacco, RYO Tobacco.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
- Get a detailed picture of the Smoking Tobacco market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.






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