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Wine Distribution : How Online is Changing the Off-trade World
Euromonitor International, Aug 2011, Pages: 37
In this global briefing Euromonitor International analyses the growth in wine sales via the internet. Even though this channel accounts for only 2% of global wine sales, smaller wine producers are using the internet – and social media in particular – to push their brands and connect with consumers. Although today’s internet retailing of wine is limited to only a few countries, emerging markets are gradually becoming more tech-savvy and are creating new opportunities for online wine sales.
The Wine Distribution : How Online is Changing the Off-trade World global briefing offers an insight into to the size and shape of the Alcoholic Drinks market in both the off-trade and the on-trade, it highlights buzz topics, emerging geographies, categories and trends as well as pressing industry issues and white spaces. It identifies the leading companies and brands by total volume, offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change and criteria for success.
Product coverage: Beer, Cider/Perry, RTDs/High-Strength Premixes, Spirits, Wine.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Alcoholic Drinks market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
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