Women's Outerwear in Brazil

Euromonitor International, July 2012, Pages: 34

The importance of women as consumers within clothing encouraged two major retailers to open stores to cater to this consumer group. In 2011, Lojas Renner opened 30 stores of 1,000 sq m offering a selection of clothing, footwear and accessories for women. Lojas Riachuelo adopted a similar strategy and plans to open stores under the Riachuelo Mulher brand name.

Euromonitor International's Women's Outerwear in Brazil report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2007-2011 and analysis by distribution format allowing you to identify the sectors driving growth. It identifies the leading companies, leading brands, and offers strategic analysis of key factors influencing the market. Forecasts to 2016 illustrate how the market is set to change.

Product coverage: Women's Jeans, Women's Outerwear (Excl Jeans).

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
- Get a detailed picture of the Women's Outerwear market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.

WOMEN'S OUTERWEAR IN BRAZIL
Euromonitor International
July 2012

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Women's Outerwear: Volume 2006-2011
Table 2 Sales of Women's Outerwear: Value 2006-2011
Table 3 Sales of Women's Outerwear: % Volume Growth 2006-2011
Table 4 Sales of Women's Outerwear: % Value Growth 2006-2011
Table 5 Women's Outerwear Company Shares 2007-2011
Table 6 Women's Outerwear Brand Shares 2008-2011
Table 7 Sales of Women's Outerwear by Distribution Format: % Analysis 2006-2011
Table 8 Forecast Sales of Women's Outerwear: Volume 2011-2016
Table 9 Forecast Sales of Women's Outerwear: Value 2011-2016
Table 10 Forecast Sales of Women's Outerwear: % Volume Growth 2011-2016
Table 11 Forecast Sales of Women's Outerwear: % Value Growth 2011-2016
Table 12 Apparel Size Chart for Women: Zara
Table 13 Apparel Size Chart for Women: Hering
Table 14 Apparel Size Chart for Women: Levi's
Hering Textil SA in Apparel (brazil)
Strategic Direction
Key Facts
Summary 1 Hering Textil SA: Key Facts
Summary 2 Hering Textil SA: Operational Indicators
Company Background
Chart 1 Hering Textil SA: Hering Store in São Paulo
Production
Competitive Positioning
Summary 3 Hering Textil SA: Competitive Position 2011
Internet Strategy
Levi Strauss & Co in Apparel (brazil)
Strategic Direction
Key Facts
Summary 4 Levi Strauss & Co: Key Facts
Company Background
Production
Competitive Positioning
Summary 5 Levi Strauss & Co: Competitive Position 2011
Internet Strategy
Lojas Renner SA in Apparel (brazil)
Strategic Direction
Key Facts
Summary 6 Lojas Renner SA: Key Facts
Summary 7 Lojas Renner SA: Operational Indicators
Company Background
Chart 2 Lojas Renner SA: Lojas Renner in São Paulo
Production
Competitive Positioning
Summary 8 Lojas Renner SA: Competitive Position 2011
Internet Strategy
Lojas Riachuelo SA in Apparel (brazil)
Strategic Direction
Key Facts
Summary 9 Lojas Riachuelo SA: Key Facts
Summary 10 Lojas Riachuelo SA: Operational Indicators
Company Background
Chart 3 Lojas Riachuelo SA: Riachuelo in São Paulo
Production
Competitive Positioning
Summary 11 Lojas Riachuelo SA: Competitive Position 2011
Internet Strategy
Zara Brasil Ltda in Apparel (brazil)
Strategic Direction
Key Facts
Summary 12 Zara Brasil Ltda: Key Facts
Company Background
Chart 4 Zara Brasil Ltda: Zara in São Paulo
Production
Competitive Positioning
Summary 13 Zara Brasil Ltda: Competitive Position 2011
Internet Strategy
Executive Summary
Brazilian Consumers Moving To Higher-priced Products
Great Potential for Sportswear With World Cup and Olympics
Vulcabrás|azaléia Close Factories in Brazil
Internet Retailing A Channel To Explore
Positive Performance Expected for Apparel
Key Trends and Developments
Further Investment in Internet Retailing
Manufacturers Reformulate Strategies To Succeed in Apparel
Potential To Explore in Sportswear Beyond Football
Brazilian Consumers Purchasing Higher-priced Products
Market Data
Table 15 Sales of Apparel by Category: Volume 2006-2011
Table 16 Sales of Apparel by Category: Value 2006-2011
Table 17 Sales of Apparel by Category: % Volume Growth 2006-2011
Table 18 Sales of Apparel by Category: % Value Growth 2006-2011
Table 19 Apparel Company Shares 2007-2011
Table 20 Apparel Brand Shares 2008-2011
Table 21 Sales of Apparel by Distribution Format: % Analysis 2006-2011
Table 22 Sales of Apparel by Category and Distribution Format: % Analysis 2011
Table 23 Sales of Clothing by Category and Distribution Format: % Analysis 2011
Table 24 Forecast Sales of Apparel by Category: Volume 2011-2016
Table 25 Forecast Sales of Apparel by Category: Value 2011-2016
Table 26 Forecast Sales of Apparel by Category: % Volume Growth 2011-2016
Table 27 Forecast Sales of Apparel by Category: % Value Growth 2011-2016
Definitions
Sources
Summary 14 Research Sources

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