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SuperTrends: Experiences - Trends in customisation, flavour experiences and authentic foods

RTS Resource, July 2011, Pages: 115


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As consumers look for new experiences, their expectations of food are evolving. Whether it is using food as a lifestyle indicator, seeking to experience new flavours and cuisines or looking for innovative new food concepts and links with technology, consumers want the food and drink they buy to do more than ever before.

The report identifies market drivers, recent innovation and will inspire you to make the trends work for your business

KEY TRENDS IN THIS REPORT INCLUDE:
- Customisation
- Theatre of Eating
- Theatre of Shopping
- Flavour Experiences
- Artisan
- Authenticity

REPORT PROVIDES AN OUTLOOK FOR FOOD AND DRINK IN THE FOLLOWING REGIONS:
- Western Europe
- Eastern Europe
- NAFTA
- Central and South America
- Asia Pacific
- Middle East and Africa
- Outlook for Ingredients

SuperTrends: Experiences goes beyond other trend reports - not only giving you an in-depth understanding of the trends affecting the food industry today and in the future but also practical advice on how to take full advantage of them in order to grow your business.


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