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Annual Consumer Expenditures Study: Inside the Market Basket
Stagnito Media, Oct 2010, Pages: 9
An unrelenting economic downturn that’s spawned a vast base of value-seeking shoppers hindered discernable gains for supermarkets, PG’s research found. Supermarket sales reached $437 billion in 2009, adding $7 billion to the tally for the year, according to results of Progressive Grocer’s 63rd Annual Consumer Expenditures Study.
This modest 1.6 percent comparative overall sales gain from 2008 represents the first time in five years that supermarkets failed to exceed the gain of the previous year, as a result of one the most challenging economic cycles in recent memory.
The 63rd Annual Consumer Expenditures Study is based on data collected by The Nielsen Company for UPC-coded products, as well as sales estimates made by Progressive Grocer's research department for non-tracked categories in perishables and general merchandise.
Data in the summary table for total retail sales and share of market for supermarkets and mass supercenters is drawn from Nielsen Homescan, the industry's only multi-outlet panel that captures all consumer packaged goods purchase information, as well as non-UPC coded random-weight perishable products, based on consumer purchase information from 125,000 households nationally dispersed and projectable to total U.S.
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