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Main Street Goes Mobile - 2011 Product Image

Main Street Goes Mobile - 2011

  • Published: June 2011
  • Region: United States
  • 30 Pages
  • Borrell Associates Inc

Main Street is embracing mobile marketing at a stunning rate. The adoption of the latest ‘new media' has outpaced the rate that local businesses warmed up to cable advertising in the 1980s or even Internet advertising a decade ago.

This 26-page report by Borrell Associates features 27 charts, graphs and illustrations depicting the various components of mobile marketing and forecasting its growth to 2016. Local advertisers are on track to spend nearly $800 million this year on mobile advertising and more than $400 million on mobile promotions, including contests, coupons and deals. Forecasts have those numbers roughly doubling every year for the next five. If that occurs, local mobile marketing expenditures would surpass $18 billion for advertising and $4 billion for promotions – more than Main Street businesses currently spend on traditional web-based advertising today.

The latest research points to a ‘mediamorphosis' nothing short of stunning:

- More than half of local businesses plan to engage in some type of mobile marketing this year. On average, they expect to devote more than 20% of their ad budgets to mobile initiatives. (Borrell Associates READ MORE >

Executive Summary

High Interest in Mobile by SMBs
Four in Five SMBs Plans to Spend on Mobile Marketing in
Nearly 1 in 3 SMBs that Engage in Mobile Marketing May Not Spend a Dime
Forecast Change in U.S. Computing Device Ownership, 2011 - 2016
Change in U.S. Mobile Ad-Capable Devices, 2011-2016

Hockey-Stick Growth for Mobile Spending
Projected 2011 Total Ad Spending vs. Online Ad Spending
U.S. Mobile Ad Spending – 2010 vs. 2011
2011 Mobile Advertising Matrix – Ad Format vs. Method of Delivery
U.S. Mobile-Directed Online Ad Spending Forecast, 2010-2016

Forecasts by Ad Category
Mobile Run-of-Site Display Ad Spending Forecast, 2010-2016
Mobile Targeted Display Ad Spending Forecast, 2010-2016
Mobile Paid Search Ad Spending Forecast, 2010-2016
Mobile E-mail Ad Spending Forecast, 2010-2016
Mobile Audio Ad Spending Forecast, 2010-2016
Mobile Video Ad Spending Forecast, 2010-2016
Mobile Ad Spending Forecast by Delivery Mechanism, 2010-2016
How the Nation Spends its Marketing Dollars
Projected 2011 Total Promotions Spending vs. Online Promotions Spending
2011 Projections for U.S. Promotions Spending
Food Lion's Mobile Loyalty Club

Mobile Promotions – Detail by Category
U.S. Mobile Promotions Spending – 2010 vs. 2011
Mobile Coupons Promotion Forecast 2010-2016
Mobile Sampling Promotion Forecast 2010-2016
Mobile Games/Contests Promotion Forecast 2010-2016
Proximity Marketing Promotion Forecast, 2010-2016
Mobile Discounts/Deals Promotion Forecast 2010-2016
2011 Mobile Promotions Matrix – Format vs. Method of Delivery
Mobile Promotions Spending Forecast by Delivery Mechanism, 2010-2016

Borrell Associates, Inc.
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Format Properties
Electronic (PDF) The report will be emailed to you. The report is sent in PDF format. This is a single user license, allowing one specific user access to the product.
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