BSH Bosch und Siemens Hausgeraete GmbH Jul 06
Standard & Poors, July 2006
Abstract
Joint European market leader in white goods; Focus on strong innovative brands; Premium segment positioning that outperforms markets; Positive financial track record of management; and Strong implicit support from both parents, Bosch (Robert) GmbH and Siemens AG. Mature and competitive markets; Adverse annual pricing pressure; and Limited geographic diversity. The ratings on Germany-based household appliances manufacturer BSH Bosch und Siemens Hausgeraete GmbH (BSH) reflect: the company's market leadership by value in the European white-goods industry; the premium positioning of its brands; strong explicit parental support from BSH's equal shareholders Bosch (Robert) GmbH (AA-/Stable/A-1+) and Siemens AG (AA-/WatchNeg/A-1+); its conservative financial profile; and management's positive financial track record. The ratings are constrained by BSH's low level of geographic diversity, as the...
Companies mentioned in this report are: BSH Bosch und Siemens Hausgeraete GmbH
Action: Review
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Research Type: Full Analysis
BSH Bosch und Siemens Hausgeraete GmbH
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