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Online Payment and e-Commerce in China
Maverick China Research, May 2009
Online Payment and e-Commerce in China, released in May 2009, is the newest edition to our series of reports covering online payment and payment providers in China. It is the result of more than 50 in-depth interviews with leading online merchants across a variety of sectors. It offers an unparalleled look at the key issues in China's e-commerce market today and is essential reading for international online merchants, payment processors, and other businesses interested in China's e-commerce sector.
Much of the recent growth in China's e-commerce market can be traced to improvements in online payment systems. A number of domestic payment providers are offering innovative ways to overcome barriers that have prevented growth in the past. Cash-based online payment options and multi-channel payment solutions are complementing China's rapid rise of credit card and debit card issuance, and China's third-party payment providers, such as Alipay and 99Bill, are experiencing a meteoric rise in user sign ups.
Online Payment and e-Commerce in China identifies the unique characteristics of the Chinese online payment and B2C e-commerce market, lays out the obstacles faced by both payment providers and online merchants, and explains the solutions put forward by these parties in order to overcome these obstacles. The report profiles the leading payment providers fighting for position in the market, with a focus on the eight payment providers currently leading the pack: Alipay, Tenpay, 99Bill, YeePay, Chinabank Payment, IPS, and PayEase.
Online Payment and e-Commerce in China was undertaken in partnership with Wirecard AG, a leading international provider of electronic payment and risk management solutions.
Key Topics Covered
- Key factors shaping the development of e-Commerce in China
- Major market sectors and the type of products sold online in China
- Main payment channels offered by online merchants in China and the overall transaction volume breakdown by channel
- International coverage and language support of China's online merchants
- Homegrown payment providers' brand recognition, sales reach, and overall satisfaction
- Profiles of China's leading homegrown payment providers
- The size of China's online B2C market, market shares, and forecasts
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