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How Mobile Devices Are Changing The Way Americans Shop
EPM Communications Inc, Sep 2011, Pages: 40
Transformation Of The Shopping Process Increases Touchpoints With Consumers
In a retail climate of constant access to product information and opinions, much of the shopping process occurs outside the retailer's orbit, long before the consumer gets to the checkout — be it virtual or physical.
How Mobile Devices Are Changing The Way Americans Shop is the ultimate executive briefing on the ways online, mobile, and social networking technologies are making the shopping experience more complex while also increasing the number of touchpoints manufacturers and retailers have with their customers.
In this detailed report, Research Alert Executive Editor Lisa Finn analyzes research from 36 sources to present critical data and insight illuminating the revolutionary changes in Americans' shopping behavior and attitudes including:
- Which devices mobile shoppers use
- Who's shopping via mobile device
- Apps used by moms who shop with smartphones
- Barriers to mobile shopping
- Apps vs. mobile websites
- The phone as complement to rather than replacement for shopping via computer or in-store
- How mobile devices enhance impulse shopping
- Preferred payment systems when shopping via mobile devices
- In-store mobile behavior
- Most effective types of mobile ads
- Mobile coupons, special offers, and QR codes
Instead of a linear path, shopping has become a dynamic process - one in which word-of-mouth and research play constant, integral roles. How Mobile Devices Are Changing The Way Americans Shop exposes the game-changing transformation of the retail shopping experience. You get the data and analysis to make strategic decisions about your future retail marketing programs.
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