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Viewing report
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Migrating to Mobile & Multiscreen Video Services for Small & Independent Pay-TV Operators
Multimedia Research Group, Aug 2011, Pages: 57
The age of Multiscreen Video — that is, the ability to watch video where one wants and on a screen of one’s choosing — is here. The results of MRG’s 2011 survey of Tier-3 and -4 Operators indicates that these industry leaders view Multiscreen Video services as a feature that will soon become a “must-have.” Accordingly, these Operators are planning for the day, in the not too distant future, when they can free their customers from the constraints of location when viewing the programming they provide.
Highlights of the survey results:
- Multiscreen Video will become a “must-have” within three years.
- Lack of wireless spectrum topped the concerns about possible impediments to offering Multiscreen Video services.
- At the same time, respondents indicate that wireless carriers may be the biggest competitors in this space. Satellite, with its national footprint, is not to
be overlooked.
- Understanding how to bundle Multiscreen Video services was another concern among survey respondents.
- Most believe Multiscreen services will not be a large stand-alone revenue subscription source, although there are hopes for other models, such as
advertising to develop.
- Based on the responses, it seems like the opportunity is wide open for the Vendor community.
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