Migrating to Mobile & Multiscreen Video Services for Small & Independent Pay-TV Operators
Multimedia Research Group (MRG, Inc), August 2011, Pages: 57
The age of Multiscreen Video — that is, the ability to watch video where one wants and on a screen of one’s choosing — is here. The results of MRG’s 2011 survey of Tier-3 and -4 Operators indicates that these industry leaders view Multiscreen Video services as a feature that will soon become a “must-have.” Accordingly, these Operators are planning for the day, in the not too distant future, when they can free their customers from the constraints of location when viewing the programming they provide.
Highlights of the survey results:
- Multiscreen Video will become a “must-have” within three years.
- Lack of wireless spectrum topped the concerns about possible impediments to offering Multiscreen Video services.
- At the same time, respondents indicate that wireless carriers may be the biggest competitors in this space. Satellite, with its national footprint, is not to
be overlooked.
- Understanding how to bundle Multiscreen Video services was another concern among survey respondents.
- Most believe Multiscreen services will not be a large stand-alone revenue subscription source, although there are hopes for other models, such as
advertising to develop.
- Based on the responses, it seems like the opportunity is wide open for the Vendor community.
1 Executive Summary
2 Overview and Methodology
3 Who Responded to the Survey
4 Multiscreen Video Definition
4.1.1 “How do you define a Multiscreen experience?”
5 Multiscreen Video Drivers
5.1.1 “What are your motivations for deploying a Multiscreen service?”
5.1.2 “What percentage of your customers do you believe regularly watch television programming on multiple devices?”
5.1.3 “When, if ever, will a Multiscreen experience be a ‘must-have’ for a Service Provider to
offer?”
5.1.4 “How has Multiscreen affected your plans for deployment or expansion of your franchised
video service (e.g. RF or IP offering)?”
5.1.5 “Compared to other residential Broadband & video initiatives, indicate your priority for
deploying a Multiscreen experience to your customers.”
5.1.6 “Please list the biggest impediment for your company in terms of bringing a Multiscreen
experience to a customer (with 1 being the “least” impediment and 5 being the “biggest”
impediment).”
6 Business Model
6.1.1 “What sort of extra fee, if any do you anticipate being able to charge for a Multiscreen
service?”
6.1.2 “Do you anticipate other business models for the Operator with regards to Multiscreen
delivery of video?”
6.1.3 “Which types of companies do you think will be your biggest competitors in terms of
providing Multiscreen services?”
7 Vendors
7.1.1 “Which, if any, encoding companies are you evaluating to help your company provide a
Multiscreen solution?”
7.1.2 “Which type of server companies are you looking to help provide a Multiscreen solution?”
7.1.3 “Which type of back-end software/client Vendors are you evaluating to help your company
provide a Multiscreen solution?”
8 Conclusions
9 Appendix 1: Multiscreen from The Independent Show
9.1.1 The Dawning of the Age of Multiscreen Video
9.1.2 Operator and Customer Nirvana — Painless Integration
9.1.3 Shout it from a Megaphone — Multiscreen Is Here
9.1.4 Multiscreen Video — A Must-Have
10 Appendix 2: Generic Multiscreen Authentication Overview
10.1.1 Programmer — Centric View of the Authentication Process
10.1.2 Operator-Centric View of the Authentication Process
10.1.3 Integration Challenges and Opportunities — CableLabs & UltraViolet
11 Index of Vendors
12 Index of Companies
Table of Figures
Figure 3-1: Occupation of Respondents
Figure 3-2: Type of Company Respondents Work For
Figure 3-3: Size of Operators By Number of Subscribers
Figure 4-1: Operator’s Definition of Multiscreen Video
Figure 5-1: Operators’ Motivation for Multiscreen Video
Figure 5-2: Operators’ Perception of TV Viewership on Multiple Devices
Figure 5-3: Operator’s Perception of When Multiscreen Becomes “Must-Have”
Figure 5-4: Multiscreen Impact on Video Plans
Figure 5-5: Operators’ Perception of TV Viewership on Multiple Devices
Figure 5-6: Biggest Impediments to Multiscreen
Figure 6-1: Extra Fees for Multiscreen (USD$)
Figure 6-2: Multiscreen Business Models
Figure 6-3: Multiscreen Video Competitors
Figure 7-1: Encoding Companies Being Evaluated for a Multiscreen Solution
Figure 7-2: Server Companies Being Evaluated for a Multiscreen Solution
Figure 7-3: Back-End Software/Client Vendors Being Evaluated for a Multiscreen Solution
Figure 10-1: Generic, On-Net Authentication Process
Figure 10-2: Generic, Off-Net Authentication Process
Figure 10-3: Operator-Centric View Off-Net Authentication Process
Figure 10-4: Sample OLCA Architecture for Authentication for Multiscreen Video Display
Table of Tables
Table 11-1: Overview of Suppliers to the Multiscreen Video Market for North American Independent Telcos
Report Tracks Migration of Small and Independent IPTV Operators to Multiscreen Video, Mobile TV and TV Everywhere
Google/Apple OS Race May Accelerate this Trend
A new report from MRG, Inc. finds that small and independent Pay-TV Operators will introduce Multiscreen Video (MSV) and Mobile TV services by 2014, after introducing infrastructure upgrades and whole-home DVR, based on a survey sent to over 600 Operators and Vendors.
“All of the elements, from adaptive bit streaming to the widespread adoption of the tablet and smartphones to licensing rights, are in place for multiscreen to be a standard part of many Operators’ offerings within the next 3 years,” states Ken Pyle, Analyst for MRG, Inc. “Because multiscreen uses OTT (Over-the-Top), where video content can be watched on many smart devices both inside and outside of the home, you can understand why and how multiscreen service will start, and how quickly TV Everywhere will develop,” says Pyle.
Because of the fast acceptance of iPads and iPhones, due greatly to their common UI and OS, Apple has now set the stage for its competition (mostly with Google) who wants to establish a quicker pace of hardware upgrades than was common in mobile just a few years ago. By profiling over 60 Vendors in the 3 important infrastructure areas of transcoding, security/authentication and on-demand servers, the report also provides a technical foundation to small Operators needing help getting started with TV Everywhere, second-screen or multiscreen services based on OTT services.
Lack of wireless spectrum was the biggest concern among surveyed Operators. “In our initial look, it appears as if the race to help independent Telcos with their multiscreen offerings is wide-open for the Vendor community,” said Pyle. “I suspect the root of this concern is that the larger carriers could be potential competitors with their 4G networks and could throttle the bandwidths of customers who didn’t take their video service.”
Of over 60 MSV Vendors profiled, included are Harmonic, ARRIS, Motorola Mobility, NDS, RGB, Nagravision, Verimatrix, Microsoft and many others.
- Adara Technologies
- Adobe
- ADWEEK
- Alcatel-Lucent
- Amazon
- (Amazon On Demand)
- American Cable Association
- Apple
- (iPad, iPhone)
- ARRIS
- AT&T
- Avail-TVN
- BigBand Networks
- Blockbuster
- Brightcove
- CableLabs
- Cablevision
- CBS
- Cisco
- Clearleap
- Click! Network
- CNN
- Comcast (XFINITY)
- Concurrent
- Cox
- Digital Entertainment Content Ecosystem (DECE)
- DIRECTV
- DISH Network
- Disney
- (ABC, ABC.com, ABC-Family, Disney/ESPN)
- EchoStar
- Edgeware
- Elemental Technologies
- Envivio
- Ericsson
- Espial (Kasenna)
- ETI Software
- Facebook
- FCC
- Fox
- Google (Android, Droid, Google TV, Google TV/Widevine, Widevine)
- Great Lakes Data Systems
- Haivision
- Harmonic
- HBO (HBO GO)
- Hulu
- Imagine Communications
- Innovative Systems
- IntoNow
- Iowa Network Services
- Irdeto
- Juniper Networks
- (Ankeena Networks)
- Kudelski Group
- Kulabyte
- LG
- Logitech
- MetroPCS
- Microsoft (XBOX 360)
- Minerva Network
- Minnesota Telecom Alliance
- MobiTV
- Motorola Mobility
- (SecureMedia)
- Nagravision
- National Information Solutions Cooperative (NISC) (Quintrex Data Systems)
- NCTC (National Cable Television Cooperative)
- NDS
- Netflix
- NeuLion
- Neustar
- Nielsen
- Nokia Siemens Networks
- Ooyala
- OpenTV
- Orbitel Communications
- Parks Associates
- RGB Networks
- Roku
- Rovi
- (CinemaNow, DivX, Roxio)
- Samsung
- SeaChange International
- SkitterTV
- Sony
- Sprint
- Suddenlink
- Synacor
- Technicolor
- The Morning BRIDGE
- thePlatform
- Time Warner
- TiVo
- TradeHarbor
- Transparent Video Systems
- Turner
- Turner Broadcasting System, Inc.
- Turner Networks
- Verimatrix
- Verizon
- Viacom
- VIZIO
- VUDU
- Wall Street Journal
- Walmart
- Yahoo! (Yahoo! Connected TV, Yahoo! TV)
- YouTube
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