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The End of Fundraising. Raise More Money by Selling Your Impact

Praise for The End of Fundraising

"Jason Saul reinvents fundraising for the twenty–first century. This book gives fundraisers a new set of tools to create real leverage in their work and tap into a totally new source of funding. It should be recommended reading for all development professionals."
Rhonda Starr, vice president, Education and Training, Association of Fundraising Professionals (AFP)

"I don't want anyone else to read this book this is the secret to fundraising that everyone wants to know, and I'm buying up every copy!"
Darrell Hammond, CEO, Kaboom!

"Extremely thought–provoking and well written. Saul offers nonprofits a new language and set of tools for bringing about a more rational allocation of resources. It's something the sector has long been waiting for."
Jim Williams, president and CEO, Easter Seals

"Saul's book holds great promise for the nonprofit world at a time of shifting dynamics in funding. Large and small organizations have a chance to evaluate fundraising from a different vantage point, opening a new world and a new way to connect with donors."
Wendy Duboe, COO, United Way of Metropolitan Chicago

"In 25 years working in the social sector, this is the first time all of the knowledge I've gleaned has been captured in one place. This book will really help people!"
Lisa Nitze, president and CEO, Social Enterprise Alliance

"The End of Fundraising is a must–read for every nonprofit leader. Providing tangible tools to measure and communicate impact, and innovative strategies to engage stakeholders, this book is an indispensable guide to navigating and thriving in today's changing economic landscape."
Marc Kielburger, cofounder, Free The Children

"The End of Fundraising offers much needed help for nonprofit leaders to re–conceptualize how they think about resources. They finally get good advice on how to make the case for value as the basis for support."
Christine W. Letts, senior associate dean, Executive Education, Rita E. Hauser Senior Lecturer in the Practice of Philanthropy and Nonprofit Leadership

Introduction: The End of Fundraising as We Know It.

I Capturing Your Impact: From What to So What?

1 From Accountability to Value.

2 Measurement.

3 Creating a Product Called Impact.

II Marketing Your Impact: How to Connect Your Value to the Market.

4 New Market Stakeholders.

5 Not All Outcomes Are Created Equal.

6 Social Arbitrage: How to Increase Your Value.

III Selling Your Impact: Creating and Closing Deals in the Social Capital Market.

7 It's Not About You, It's About Them.

8 The Art of the Deal.

9 The Seven Immutable Laws of Selling Your Impact.

Conclusion: Implications of the Social Capital Market.

Epilogue: Frequently Asked Questions.



Jason Saul is one of the nation's leading experts on measuring social impact. He is the CEO of Mission Measurement, a social impact consulting firm, and serves on the faculty of Northwestern University's Kellogg School of Management. In 2010, Jason was recognized by Bloomberg Businessweek as one of America's most promising social entrepreneurs. He is the author of Social Innovation, Inc. from Jossey–Bass and Benchmarking for Nonprofits.
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