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The UK Salon Haircare Market 2011
Diagonal Reports, March 2011, Pages: 83
(Professional Haircare Market and Brands in Britain)
Table of Contents Include:
SECTION REPORT STRUCTURE SECTION 1 REPORT SUMMARY TABLE 1 Summary UK salon haircare market Number and names leading companies (products) SECTION 2 VALUE OF THE UK SALON HAIRCARE MARKET Introduction / summary TABLE 2 Value and variations UK salon haircare 2009-2014 (ST£) TABLE 3 Value and variations of products sold into UK salons 2009-2014 (ST£) Trends in salon haircare Trends /numbers /units Growth xxxxxxx Quotes illustrate salons’ confidence Even the undeclared xxxx SECTION 3 UK HAIR SALON INDUSTRY SUMMARY PROFILE Introduction / summary TABLE 4 UK hair salon industry, summary profile TABLE 5 UK hair salon industry, % by market segments (ABC) Segment A salons quantified and qualified Status and image Segment B salons quantified and qualified Segment C salons quantified and qualified TABLE 6 UK hair salon industry, sales per unit (examples) TABLE 7 UK hair salon industry, (%) of single and of multi outlets UK hair salon industry, % professionally run SECTION 4 UK HAIR SALON INDUSTRY BUSINESS ACTUALITIES Introduction / summary TABLE 8 Sales variations (%) in UK salon chains from 2010 to 2014 Expected variations in chains to 2014 Expected variations in sales in 2011 Recent past variations in sales in 2010 Seasonal variations in salon business TABLE 9 UK salon chains revenues (%) from services and retail Caution about extrapolating data Salon service menus, examples TABLE 10 UK salon chains revenues, (%) by haircare service category Salon cutting and styling in 2010/11 Salon hair colouring in 2010/11 Salon product retail in 2010/11 Salon product retail, forecast changes Consumers change their salon behaviour Different choices by different age groups New haircare services in the pipeline? New xxxxx systems New income and xx services Adding xxxx services in hair salons? TABLE 11 Consumers’ profiles in the salon chains Men’s salon preferences Chains appeal to all segments SECTION 5 DRIVERS OF THE UK SALON HAIRCARE MARKET Introduction / summary TABLE 12 UK salon haircare market, drivers positives Fundamentals of the salon haircare market Consumers’ ranking of haircare Men’s interest in appearance Consumers and quality premium Location, location, location A Wedding and the Olympics Sport xxxxxx for hair Marketing and promotions by salons Word of mouth goes viral Salon product retail, drivers Retail barriers How many brands to stock? Quality retail brands and products Investment in retail space and skills TABLE 13 Salon haircare market drivers - negatives Discounting, and extreme discounting Competition for salon haircare Informal economy SECTION 6 VALUE OF SALON HAIRCARE MARKET BY PRODUCT CATEGORY Introduction / summary Category sales vary by salon type TABLE 14 UK salon haircare products, (%) by category TABLE 15 UK salon haircare products, in the basin (ITB), and over the counter (OTC) The different product categories Changes in sales of different product categories SECTION 7 LEADING COMPANIES, COMPANY RANKINGS IN SALON HAIRCARE Introduction / summary TABLE 16 The leading companies in UK salon haircare and combined market share The top two companies Competitors struggle to win the x stakes? TABLE 17 Salon chains purchase practices by product category TABLE 18 UK salon haircare, companies other than the “Big x” Competitors nibble at heels? Salons and OLs TABLE 19 UK hair salon brands identified as “innovative” Salons’ comments on brands (i) Salons’ comments on brands (ii) Salons’ comments on brands (iii) TABLE 20 Companies and numbers of salon clients in the UK SECTION 8 SALONS’ PRODUCT / BRAND PURCHASING CRITERIA IN HAIRCARE Introduction / summary Salon willingness to change brands TABLE 21 UK hair salons’ product purchasing criteria Professional-only system What the professional-only system offer salons The professional-only system and brand loyalty Why salons prefer professional-only lines Product diversion Quality/ price ratio Price gaining in importance? Beautiful but low margin Many price points Product range Matching salon and brand status Sales terms Purchasing criteria and salon x Range of products, and range of solutions Fewer products, more solutions Professional-only lines and salon support SECTION 9 LEADING COMPANIES AND BRANDS IN SALON HAIRCARE BY PRODUCT CATEGORY Introduction / summary TABLE 22 UK salon haircare products, treatments, and brands summary TABLE 23 UK salon colouring category summary TABLE 24 Companies’ top salon brands in the colourant category Developments in colouring Two x giants enter salon colouring TABLE 25 Brands colouring category formulation (permanent, etc.) TABLE 26 Companies and brands in permanent wave, straightening and texture TABLE 27 UK salon styling, and cuts market summary TABLE 28 Companies’ top salon brands in styling and in shampoo/conditioner and treatment categories Developments in shampoos, conditioners, and treatments Growth segments in shampoos, conditioners, and treatments Other hair product categories: men’s lines and naturals SECTION 10 THE SALON HAIRCARE PRODUCTS MARKET PROFILED AND MAPPED Introduction / summary TABLE 29 Numbers of companies supplying haircare products to UK salons, brands used per salon Number of brands in suppliers and salons TABLE 30 Salon haircare product categories, most competitive TABLE 31 Salon haircare product categories, middle competitive TABLE 32 Salon haircare product categories, least competitive x consolidated Salon brand loyalty varies by category Chains and brands TABLE 33 Salon chains (14 selected) and brand leaders x (i) TABLE 34 Salon chains and brands x (ii) TABLE 35 Brands (x) retailed in the chain x APPENDIX 1, PROFILES OF UK SALON HAIRCARE PRODUCT MANUFACTURERS TABLE 36 Companies and top brands sold into UK salons (alphabetical order over x names) APPENDIX 2, PROFILES OF UK DISTRIBUTORS OF SALON HAIRCARE PRODUCTS TABLE 37 Distributors to UK salons (x names, alphabetical order) Online and off line distribution APPENDIX 3 PROFILES OF UK HAIR SALON CHAINS AND TOP SALONS TABLE 38 Top hair salons companies in the UK, x operated, and website (x names alphabetical order) TABLE 39 Top hair salon chains, by concept, in the UK, units operated (x names) TABLE 40 Chains (x names) and growth of units operated between 2007 and 2010 TABLE 41 Award winning salon chains in the UK in 2010 (x names) TABLE 42 “Best of Class” salon companies UK 2010 (x names) Networking of same status brands and salons TABLE 43 Largest chain and salon concepts operated APPENDIX 4 SALON PRODUCTS, OWN LABELS OF CHAINS AND CELEBRITY HAIRDRESSERS Introduction / summary TABLE 44 Salon chains with own label products (selected) Hairdressers and their OL celebrity brands Big brands and celebrity lines TABLE 45 Celebrity hairdressers and own label products APPENDIX 5 CRITERIA USED TO IDENTIFY “BEST OF CLASS” HAIR SALONS Introduction / summary TABLE 46 Criteria used to identify “best of class” salons Voluntary registration (hairdressers) and professionally run salons The National Occupational Standards The Nationally Approved Salon scheme The Good Salon Guide Training standards and HABIA TABLE 47 UK “best of class” lists for salons and top awards APPENDIX 6 UK HAIR SALON INDUSTRY PRICES, SERVICES TREATMENTS AND PRODUCTS TABLE 48 Price cut and blow dry, salon segments A, B, and C Stylists and price levels TABLE 49 Price levels of colouring brands by selected distributors APPENDIX 7 UK HAIR SALON UNIVERSE / INDUSTRY TABLE 50 UK hair salon revenues and salon products (ST£) Salon revenues, and VAT rates Conflicting estimates of salon numbers TABLE 51 UK hair salon industry, (%) professionally run TABLE 52 UK hair salon industry (%) by type( hair and beauty) TABLE 53 UK hair salon industry (%) by geographical location UK hair salon workforce, numbers per unit TABLE 54 UK hair salon workforce by job status TABLE 55 UK hair salon benchmark data opening costs Reliability of data in circulation Major data sources on the UK salon market APPENDIX 8 UK SALON HAIRCARE PRODUCTS MARKET TABLE 56 UK salon haircare, estimates (ST£) TABLE 57 UK C&T and hair products market value (ST £) Methodology to estimate value of UK hair salon products market TABLE 58 Benchmarks for UK hair products market value (ST £) Value of products sold into salons Value of products retailed by salons Salon product categories APPENDIX 9 PROFESSIONAL ORGANISATIONS THAT REPRESENT THE UK HAIR SALON INDUSTRY Salons and representative organisations APPENDIX 10 PROFILE OF SALONS INTERVIEWED, AND REPORT METHODOLOLGY Sources consulted and methodology Sources’ confidentiality Selection of salons for interviews Breadth of experts’ expertise TABLE 59 Salon industry experts interviewed (units operated in the UK) TABLE 60 Salons interviewed, % by numbers of units operated in UK TABLE 61 Salons interviewed, distribution by sales (ST£ million) TABLE 62 Salons interviewed, distribution by market segments represented APPENDIX 11 COUNTRY DATA, UK TABLE 63 UK country data ABBREVIATIONS USED IN REPORT INDEX OF COMPANIES, BRANDS, AND OF SELECTED PUBLICATIONS, AND ORGANISATIONS (REGULATORY, TRADE, PROFESSIONAL) DIAGONAL REPORTS STATEMENT
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