|
|
 |
|
Viewing report
|
|
|
|
The Afro-French Haircare Market 2011
Diagonal Reports, May 2011, Pages: 42
(Ethnic Haircare, Black, Afro, Ethnique)
Table of Contents Include:
SECTION REPORT STRUCTURE
Use of quotes
SECTION 1: SUMMARY OF DATA AND HEADLINE ISSUES
TABLE 1 Consumer spending ethnic haircare and beauty France
TABLE 2 Top competitors in ethnic haircare in France
TABLE 3 Breakdown of France ethnic haircare market share by product category
Currency
Date of publication
SECTION 2: CONCLUSIONS
Main conclusions
Market segment defined
Fragmented market, micro businesses
One big player
The African as natural (“bio”)
A new ethnic population
High maintenance
Brand migration
Different strategies
Ethnic solutions attract non-ethnics
SECTION 3 MARKET TRENDS / SALES VARIATIONS
Introduction / summary
TABLE Market variations 2009 to 2011
A young market will mature
SECTION 4 MARKET DRIVERS, ETHNIC CONSUMER-SPECIFIC BEHAVIOUR
Introduction and summary
TABLE Market drivers for France ethnic haircare, positive and negative
Positives
Negatives
Trends in consumer numbers
Composition of the ethnic population ...
Change creates a gap
Quality upgrade
Professional advice is a market driver
Quotes on advice
A high spending population
Hair type drives spending
Economy impacts on spending
Geographical reach must increase
Hypermarkets and department stores
Consumers hard to qualify
TABLE Sales of ethnic formulation in market segments A and B
SECTION 5 HAIRCARE MARKET BY PRODUCT CATEGORY
Introduction / summary
TABLE Ethnic haircare (%) wet and dry
Dry products a separate channel
Product categories, market shares vary
TABLE Ethnic haircare (%) by product category
Products to solve problems
Chemical products
TABLE Relaxers (%) sales by strength
Middle ground an unsatisfactory compromise
Compromise relaxers
Colourant category sales
Colour or relax: Two chemicals ...
Extensions
SECTION 6 SUMMARY OF LEADING BRANDS
Introduction and summary
TABLE Summary ethnic market, brands and leaders’ share
Many micros
TABLE Top brands in France ethnic haircare ( names)
TABLE Top ranked brands by strength of relaxer
New companies ...
Comments on the top ranked company
TABLE The top ranked general formulations with ethnic consumers
SECTION 7 ETHNIC PURCHASING CRITERIA, UNMET NEEDS, CRITERIA FOR GENERAL AND ETHNIC FORMULATIONS
Introduction and summary
TABLE Brands and product purchasing criteria (ranked)
Quality/price ratio
Marketing
Brands that deliver results
Convenience
TABLE Brands perceived as segment A and as segment B
SECTION PROFILES COMPANIES AND BRANDS IDENTIFIED
TABLE Profile of brands identified in ethnic haircare in France ( names)
Beauty suppliers identified
Ethnic retailers
Experts comments on selected companies
SECTION 9 SOURCES AND COMPANIES INTERVIEWED
Introduction / summary
Reluctance to talk
TABLE Profile of companies interviewed
TABLE Profile of companies number of units operated and market segments
TABLE Profile of companies sales of ethnic formulations, and ethnic clients
TABLE Profile of companies location
SECTION SUPPORTING DATA FRANCE ETHNIC HAIRCARE MARKET
Introduction and summary
TABLE France ethnic consumers key data
The basis of the estimates of the market size
TABLE France Afro French spending on hair products
Spend year
Market size opaque
Micro sized businesses
Too small to ....
TABLE Population of France who are black or African origin
Terms ethnic France
TABLE Spending on ethnic hair care
Examples of spending on beauty by ethnic consumers
TABLE Prices of retail products (per unit)
TABLE Prices in selected ethnic hair salon chains (€)
TABLE Brands make up popular black women in France
SECTION COUNTRY DATA
TABLE France country data
TABLE France population by age and gender (%)
TABLE Population of the French Antilles
TABLE France ethnic population, different estimates
People counted
Why the data conflict?
SECTION 10 GLOSSARY OF TERMS AND DEFINITIONS
Symbols used in tables
French terms
TABLE Definitions of ethnic haircare product categories
Spending by ethnic consumers, and spending on ethnic product formulations
INDEX OF COMPANIES, BRANDS, SELECTED PUBLICATIONS, AND ORGANISATIONS (REGULATORY, TRADE, PROFESSIONAL)
DIAGONAL REPORTS STATEMENT
|
|
|
|
