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Hot Tools Hair Styling Market Canada 2011
Diagonal Reports, Aug 2011, Pages: 74
Table of Contents are as follows:
REPORT STRUCTURE
Use of quotes
SECTION 1: REPORT SUMMARY
TABLE 1.0 Salon hot tools market, data at a glance
TABLE 1.1 Salon market, data at a glance
Positive, but salons
A new iron age was created
Low value market
Top tool categories in salons
Straightening irons
TABLE 2 Hot hair tool brands, the market leaders in salons
Consolidated market segment
TABLE 3 Salon hot tools by category, and average replacement rates
TABLE 4 Salon tools, the percentage of salons that retail and clients who buy
Seasonal peaks
Change in level of retail is
Few want to invest ....
TABLE 5 Salon tools market, estimated by salon segments volume and value
TABLE 6 Salon tool retail,
Methodology of report
Date of publication
Currency
SECTION 2: HOT TOOLS IN SALONS, MARKET SIZE AND SALES VARIATIONS
Introduction and summary
TABLE 7 Salon hot tools market, volume and value, at a glance
TABLE 8 Salon sales of tools, variations (2009 to 2011)
Salons on their sales performance (quotes)
Retail softened
TABLE 9 Salon hot tools market, estimated number of tools for salon use (units)
Averages not useful to estimate salon retail
The percentage of salons that retail hot tools and the percentage of salon clients who buy
Why salons retail tools
SECTION 3: SALON HOT TOOLS MARKET AND REPLACEMENT RATES
Introduction and summary
TABLE 10 The three top categories of tools, ranked salon use and salon retail
Quotes on curling irons
TABLE 11 Number of tools used by category, per stylist and Canada total
TABLE 12 Frequency of replacement of salon tools, by category (months)
TABLE 13 Replacement rates reported by experts
Actual replacement rates (at-home stylists, and consumers)
Client purchases, new or replacement?
TABLE 14 Replacement rates, current and historical, and by tool’s country of origin
Quality determines replacement rates – but not always
Replacement rates increase
It’s how you take care of tools
SECTION 4: SALON HOT TOOLS MARKET SEGMENTS QUANTIFIED AND QUALIFIED
Introduction and summary
TABLE 15 Salon tools market in salon segments (volume and value)
The “styling and tool intensive” salons
Upmarket salons and special occasion styling
Tools one of many styling methods in salons
Number of tools per stylist in styling intensive salons
Shared tools
At-home hairstylists
SECTION 5: MARKET UPDATE, AND GOING FORWARD
Introduction and summary
TABLE 16 Positive drivers of the hot styling tools market
Fundamentals are strong
Upmarket clients a barometer
Demographics and diversity of types of hair
Add value to time in the new “iron age”
Tools are
Hair styling ........... with exacting grooming standards
Tools the game changers in styling
Fast to express styling
Versatile styling tools
Quotes from stylists
SECTION 6: LEADING MANUFACTURERS OF TOOLS USED IN SALONS
Introduction and summary
TABLE 17 Hot tools in salons, data on brands at a glance
TABLE 18 Hot hair tools the market leaders (x names)
New brands not making an impression
TABLE 19 Hot hair tools other brands (xnames)
Own labels
TABLE 20 Hot hair tools the market leaders all categories (x names)
Unranked
TABLE 21 Hot hair tools the market leaders, curl category (x names)
Unranked
TABLE 22 Hot hair tools the market leaders, by “other” category (x names)
TABLE 23 Hot hair tools, the leaders in salon retail (selected salons)
SECTION 7: SALON HOT TOOLS PURCHASING CHANNELS
Introduction and summary
Where salons buy hot tools, distribution channels
The decision makers in salons (who selects the brand)
Home stylists and booth renters
SECTION 8: HOT TOOLS PURCHASING CRITERIA
Introduction and summary
TABLE 24 Key tool purchasing criteria applied by salons and their consumers
Motivation for purchase: 1
Motivation for purchase: 2
TABLE 25 Technology and design features that drive sales
New technology a major leap
High temperature
Controls and other design features
Praise for a brand
TABLE 26 How styling methods and tools impact on salon numbers
TABLE 27 Hair tools, the safety list
Safe styling
High risk hair styling and health warning(s)
Tools reduce ......
Tool hygiene and .......
TABLE 28 Hair tools, ........
Hair tools disposal and recycling
Tools and products, water use
TABLE 29 Number of times styling tools and product used in salon and at home
SECTION 9: CLIENTS WHO BUY TOOLS IN SALONS (PROFILES AND PURCHASING CRITERIA) AND HOW SALONS SELL
Introduction and summary
The percentage of clients who buy tools in salons
TABLE 30 Profile of tool buyers in salons
Gifting and seasonal sales
Tools buyers and the DIY generation
The older generation salon clients
Role of stylist recommendation 40 When and why stylists recommend a tool
Stylists know what their clients want
TABLE 31 Key words –– what women tell stylists they want from tools
SECTION 10: HOT TOOLS, THE MARKET SEGMENTS AND EXAMPLES OF PRICES IN DIFFERENT SEGMENTS
Introduction and summary
TABLE 32 Brands by market segment (stylists’ perception)
TABLE 33 Salon tools market and price points in different segments
Retailers
The celebrity status, ...tools
TABLE 34 Market share (percentage) in salons of premium tool brand
TABLE 35 Salon tools market, the percentage of premium priced tools
TABLE 36 Hair tool prices by brand, examples from retailer
TABLE 37 Price differentials for genuine and counterfeit tools
SECTION 11: THE HOT TOOL MARKET NEGATIVES
Introduction and summary
TABLE 38 Barriers and market negatives
Why stylists can be reluctant to retail tools 45 Stylists, the reluctant ...
Big ticket items
Stylists free advice but ...
Salons and competing online (quotes)
Robberies
The grey market in tools is ...
Diverted tools and warranty ....
Problems with sub standard tools
The casual traders and counterfeits
Seizures of counterfeit irons
Benchmark for counterfeit market size
Cost of counterfeit to companies ( x examples) 48 SECTION 12: HAIRSTYLES AND TECHNIQUES THAT ARE CURRENTLY POPULAR
Introduction and summary
TABLE 39 Cutting edge hairstyles summer 2011
Cutting edge
A new style on the streets
Trend setting cities
Celebrity culture good for ...
Quotes from stylists on the influence of celebrity culture
When straight hair become x hair
SECTION 13: IN-SALON RETAIL OF TOOLS IN CANADA
Introduction and summary
Tools as a percentage of salon retail
Dramatic growth possible?
TABLE 40 Retail as percentage of sales in different types / sizes of salons
Global industry benchmark data retail in large chains
TABLE 41 Sales of tools by category for at home use (units per annum)
TABLE 42 Tool categories and unit sales in salons per year 53 TABLE 43 Retail categories of products and tools stocked by salons
Category
SECTION 14: HOT TOOLS MANUFACTURERS, COMPANY NAMES AND PROFILES
TABLE 44 Companies identified in the Canadian hair tools market (x names)
Comments on brands (alphabetical order)
SECTION 15: SALON COMPANIES, NAMES AND PROFILES
TABLE 45 Leading salon chains (x names)
TABLE 45 Leading salon chains (continued)
TABLE 46 Prestige and celebrity salons in Canada (x names)
Markers of the prestige salon
Membership of ....
Peer validation
SECTION 16: SALON COMPANIES AND PROFILES AND COMMENTS
Comments on salons in Canada (alphabetical order)
TABLE 47 x salon trademarks – North America
SECTION 17: DATA AND METHODOLOGY
Introduction and summary
TABLE 48 Profiles of salon companies interviewed
TABLE 49 Profile of salon companies interviewed distribution by units operated
TABLE 50 Profile of salon companies interviewed distribution by staff per unit
TABLE 51 Profile of salon companies interviewed distribution by geography
Province
TABLE 52 Profile of salon companies interviewed, starting price of a blow-dry
SECTION 18: SUPPORT DATA SALON HOT TOOLS MARKET
TABLE 53 Canada, cosmetics and personal care and sales beauty supply stores
TABLE 54 Canadian household spending on electric hair-styling and personal care appliances
TABLE 55 Cost of goods sold (COGS) as percentage of salon operating expenses
Industry benchmark cost of goods, as a percentage of salon expenses
TABLE 56 Numbers of hair stylists and barbers Canada
Hair and beauty salon sector (National Occupational Classification)
Deregulation of personal care services sector
TABLE 57 Salon employment profile
TABLE 58 Value of the hair and beauty (personal care) services market Canada 2004 to 2013
TABLE 59 Client numbers Canada salon chain (month)
TABLE 60 Personal care services value Canada ($) by province 2007 to 2009
TABLE 61 Personal care services market Canada (percentage change) province
SECTION 19: COUNTRY DATA (CANADA)
TABLE 62 Canada data, population and labour force
Canada household numbers
Table 63 Canada population by gender and age structure (2011)
Table 64 Top Canadian cities ranked by population
SECTION 20: GLOSSARY OF TERMS
Symbols used in tables
Report formats
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