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Black Haircare Market South Africa 2011
Diagonal Reports, July 2011, Pages: 60
Table of Contents are as follows:
REPORT STRUCTURE
Use of quotes
SECTION 1: SUMMARY OF DATA AND HEADLINE ISSUES
TABLE 1 Haircare market at a glance
TABLE 2 Top haircare companies
TABLE 3 Haircare market share (percentage) sales) by product category
Commonalities with other markets in Africa
An important, growing market
Data sources
Currency
Date of publication
SECTION 2: MARKET SIZE, TRENDS AND SALES VARIATIONS
Introduction and summary
TABLE 4 Black South African haircare market summary data
TABLE 5 Market trends 2009 to 2012
Sales forecasts
Sales trends current and recession
TABLE 6 Market drivers positives and negatives
Market drivers
High maintenance
Aspirations a driver
Beauty outperforms other consumer goods
Impact of the World Cup
SECTION 3: HAIRCARE MARKET BY PRODUCT CATEGORY
Introduction and summary
TABLE 7 Haircare formulations, African specific and general
TABLE 8 Haircare products percentage “wet” and “dry”
Definition(s) of wet and dry haircare
Enters the mainstream
TABLE 9 Haircare products percentage product category
TABLE 10 Haircare products category sales trends
Hair fashions and changes in demand
Product category, relaxers and relaxer related
TABLE 11 Relaxers (percentage) sales ranked by strength of formulation
Trends in the relaxer category
Product category colourants
Significant barriers to growing colour
One big brand
Unmet demand, minority
Product category extensions and related
SECTION 4: SUMMARY OF LEADING BRANDS
Introduction and summary
TABLE 12 Summary profile, haircare brands numbers identified
TABLE 13 Market share (percentage) of the top ranked companies
Long established or old?
TABLE 14 Brands, winners and losers (x names)
Brands, losers
Brands, African formulations
TABLE 15 Brands, sales reach and geography
Pure play professional brands
SECTION 5: MARKET SPECIFIC CONSUMER BEHAVIOUR, PURCHASING CRITERIA, UNMET DEMANDS
Introduction and summary
Demand variations seasonal
Demand variations by consumer segment
TABLE 16 Hair styling regimes and product sales are interdependent
Impact of different regimes on purchases
Relaxing extends spending
Style switching and motivations for switching
Motivation to extend
Quotes on dry hair
Impact of fashion and celebrities on changing styles
Haircare product purchasing criteria
Purchasing criteria: price
Purchasing criteria: promotions and brand awareness
Making the new familiar
Brand loyalty by consumer segment
Budgets and taking a chance
Experiments and education
TABLE 17 Unmet consumer haircare needs / market opportunities
Market opportunities dry hair
Category drivers and unmet needs: dry hair / extensions
A new image
A bright development in the category
Wide spectrum of demands in extensions
Quotes on consumer demands
Examples of brands meeting expectations 31 Core category leadership
Expectations can be unrealistic
Market opportunities liquids
SECTION 6: TOP COMPANIES AND BRANDS IDENTIFIED BY PRODUCT CATEGORY
Introduction and summary
TABLE 18 The top brands relaxers (x names)
TABLE 19 Three leading relaxer brands, sales (%)
TABLE 20 The top brands in treatments (x names) and liquids (x names)
TABLE 21 Brands (other), in treatments and liquids (x names)
TABLE 22 The top brands colour (x names)
TABLE 23 The top brands in styling (x names)
TABLE 24 The top brands in extensions (x names)
SECTION 7: PROFILES, COMPANIES AND BRANDS IDENTIFIED
TABLE 25 Brands identified in South Africa (x names, alphabetical order)
TABLE 26 Brands hair extensions (x names alphabetical order)
Latest data
Non-specific naming
Experts’ comments and assessments of brands, alphabetical order
SECTION 8: BRANDS, MARKET SEGMENTS AND PRICES (EXAMPLES ONLY)
TABLE 27 Examples of brands in different price segments
TABLE 28 Brands, and price (per unit)
SECTION 9: METHODOLOGY, SOURCES AND COMPANIES REPRESENTED
Companies interviewed
TABLE 29 Profile of experts interviewed
Expert sample / criteria for choosing experts
Confidentiality
TABLE 30 Profile of experts by geography
Languages of interviews
SECTION 10: GLOSSARY OF TERMS AND DEFINITIONS
Symbols used in tables
Other terms
TABLE 31 Definitions of wet and dry product categories
TABLE 32 Relaxer product strength and formulations
Extensions and related
SECTION 11: SUPPORT DATA FOR BLACK SOUTH AFRICAN HAIRCARE MARKET
Introduction and summary
TABLE 33 Value of haircare product categories South Africa
South African cosmetics and toiletries (C&T) market size
Why the variation?
TABLE 34 Top companies in haircare product retail and distribution (x names)
SECTION 12: COUNTRY DATA (SOUTH AFRICA)
TABLE 35 Population of South Africa (percentage) by ethnic origin
Southern African Development Community (SADC)
TABLE 36 Population of South Africa (percentage) by age and gender
TABLE 37 GDP data South Africa compared to USA
TABLE 38 South Africa population by state
TABLE 39 Consumer spending power, cities where concentrated
TABLE 40 Population ethnic Africans as (percentage) adults and household income
The “Black Diamonds”
INDEX OF COMPANIES, BRANDS, SELECTED PUBLICATIONS, AND ORGANISATIONS (REGULATORY, TRADE, PROFESSIONAL)
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