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Haircare Market Nigeria 2011 (Relaxers, Hair Treatments, Foods, Styling)
Diagonal Reports, April 2011, Pages: 43
Table of Contents are as follows:
REPORT STRUCTURE
SECTION 1 SUMMARY OF DATA AND HEADLINE ISSUES
TABLE 1 Overview of haircare market, Nigeria
TABLE 2 Top haircare companies, 3 market leaders
TABLE/GRAPH 3 Haircare market (%) by product category
Market size is hard to quantify
Key issues for haircare market Nigeria
Expertise of experts interviewed
Currency
Date of publication
SECTION 2 MARKET SIZE, TRENDS / SALES VARIATIONS, AND DRIVERS
Introduction and summary
TABLE 4 Value of haircare market Nigeria 2009 to 201
TABLE/GRAPH 5 Market sales variations Nigeria 2009 to 2011 10 Forecasts and historical trends
TABLE 6 Market drivers, positive and negative, Nigeria
Negatives
Young consumer population increasing
Wide choice of products and product ranges
Price sensitive
Product improvements
Impact of currency fluctuations
Substandard products and counterfeits
SECTION 3 NIGERIAN HAIRCARE MARKET BY PRODUCT CATEGORY
Introduction and summary
Definitions of wet and dry products
TABLE 7 Nigeria haircare sales (%) wet and dry
TABLE/GRAPH 8.0 Nigeria haircare sales (%) by product category
TABLE/GRAPH 8.1 Nigeria haircare value (€) by product category
Top haircare product category
Product category changes and seasonal variations
Relaxers
TABLE/GRAPH 9 Relaxer sales (%) by strength of formulations
Colouring products
Top selling colour shade
Social attitudes impact on hair colouring
SECTION 4 SUMMARY OF BRANDS: NUMBERS, LEADERS AND MARKET SHARES
Introduction and summary
TABLE 10 Summary profile of haircare brands
TABLE 11 Top haircare companies
TABLE/GRAPH 12 Nigerian haircare market, % sales, foreign and local
Levels of brand awareness
TABLE 13 Top brands in relaxers, Nigeria ( names)
TABLE 14 Top brands in treatments, Nigeria ( names)
TABLE 15 Top brands in liquids, Nigeria ( names)
TABLE 16 Top brands in colourants, Nigeria ( names)
SECTION 5 PRODUCT PURCHASING CRITERIA, AND PRODUCT DEMANDS
Introduction and summary
TABLE 17 Brands and product purchasing criteria
TABLE 18 Benchmarks of product quality
Price/quality ratio
Product safety and relaxers
Safety and imports
Consumers with unmet relaxer needs
TABLE 19 Hair products, Nigerian consumers’ top demands
Unit sizes an issue
Impact on sales by counterfeits and fakes
Word of mouth
Inconsistent availability
Successful marketing
SECTION 6 PROFILES OF COMPANIES AND BRANDS IDENTIFIED
Introduction and summary
TABLE 20 Profiles of top haircare companies, Nigeria ( names)
TABLE 21 Profiles of other haircare companies, Nigeria ( names)
Lack of brand awareness by wholesalers
Experts comments on brands leaders (i) imports
Experts comments on brands leaders (ii) local
Experts comments on brands (iii)
SECTION 7 PROFILES OF EXPERTS INTERVIEWED
Introduction and summary
Languages
TABLE 22 Profile of the experts interviewed in Nigeria type of business
TABLE 23 Profile of the experts interviewed in Nigeria by reach and clients
Market organization and specialization of experts represented
The level of sales of experts interviewed
Diagonal Reports qualified listings
SECTION 8 SUPPORT DATA ON THE NIGERIA’S HAIRCARE MARKET
Introduction and summary
TABLE 24 Value of haircare market Nigeria
“Average” spending on hair care
TABLE 25 Relaxer spending by women 15 to 64 years
Type of hair determines level of spending
Women’s salon spending
TABLE 26.0 Price differentials for selected relaxer brands
TABLE 26.1 Price differentials for selected haircare brands in NGN
Market structure, distribution of products
Industry works to raise quality standards
Representative bodies, trade and professional
Quality upgrades and leading representative organizations
Counterfeit products
SECTION 9 COUNTRY DATA, NIGERIA
TABLE 27 Country profile summary, Nigeria
TABLE 28 Country profile population by gender / age, Nigeria
TABLE 29 Country profile population by age, Nigeria
TABLE 30 Nigeria top cities and population
TABLE 31 Nigeria, the major holidays
Seasons
TABLE 32 Ethnic groups in Nigeria
TABLE 33 Religions in Nigeria
INDEX OF COMPANIES, BRANDS, SELECTED PUBLICATIONS, AND ORGANISATIONS (REGULATORY, TRADE, PROFESSIONAL)
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