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Haircare Market Kenya 2011
Diagonal Reports, July 2011, Pages: 50
Table of Contents are as follows:
REPORT STRUCTURE
Use of quotes
SECTION 1: SUMMARY OF DATA AND HEADLINE ISSUES
TABLE 1 Haircare market at a glance
TABLE 2 Top haircare companies
TABLE 3 Haircare market share (percentage) sales by product category
Complex haircare regimes
Implications for product manufacturers
Currency
Date of publication
SECTION 2: MARKET SIZE, TRENDS AND SALES VARIATIONS
Introduction and summary
TABLE 4 Kenyan haircare market summary data
TABLE 5 Sales variations 2008 to 2015
Sales forecasts
Sales historical
TABLE 6 Market drivers, positives and negatives
People and products
Regional hub
Cost of living and impact on sales
Weather
Imports and local brands, and tax rates
Consumer attitudes to beauty, a necessity or luxury?
Product related drivers and quality upgrades
Beneficiaries of upgrades
Distribution improvements, positive and negative
Quality of products and counterfeits
False claims and counterfeits impact sales
Consumer awareness
SECTION 3: HAIRCARE MARKET BY PRODUCT CATEGORY
Introduction and summary
TABLE 7 Haircare sales (percentage) African specific and general formulations
Consumer attitudes to African formulations
African formulations and people with influence
A market irony?
Brands that identify as African
TABLE 8 Wet haircare products, and sales to consumer segments
TABLE 9 Dry hair products, and sales to consumer segments
Upmarket consumers
TABLE 10 Haircare sales (percentage) by product category
TABLE 11 Haircare sales (percentage) wet and dry products
Definition(s) of wet and dry haircare products
Product consumption and the impact of styling regimes
Changes in sales, wet and dry products
Product category: relaxers
TABLE 12 Relaxers (percentage) sales ranked by strength of formulation
Comments on different strengths of relaxers
Product category: liquids, treatments and hair foods
TABLE 13 Dry hair (percentage) sales and companies reporting
TABLE 14 Dry hair (percentage) by product category
TABLE 15 Colourant products (percentage) companies reporting
TABLE 16 Colourant sales (percentage) by product formulations
Popular colours
SECTION 4: SUMMARY OF LEADING BRANDS
Introduction and summary
TABLE 17 Summary profile haircare brands market
TABLE 18 Number of companies and leaders by product category 23 TABLE 19 The leading companies in haircare Kenya
TABLE 20 The leading brands in haircare Kenya
The market leader
Other top companies in Kenya
Leaders, local and imports
TABLE 21 Brands leaders in haircare in selected retailer
SECTION 5: MARKET SPECIFIC CONSUMER BEHAVIOUR, MARKET OPPORTUNITIES
Introduction and summary
TABLE 22 Market opportunities in haircare in Kenya
Priced for largest consumer segment
The price / quality ratio
TABLE 23 Market opportunities, product formulations
Multi functional haircare products
Up to date in fashion terms
Treated as “backwater”?
Natural ingredients
TABLE 24 Market opportunities, product safety
Line extensions
TABLE 25 Market opportunities in dry hair
Quotes, positive assessments of formulations and brands
TABLE 26 Marketing initiatives, examples of what works
Product education and professionals
Manufacturers reach out to consumers
Failure to market
SECTION 6: TOP COMPANIES AND BRANDS IDENTIFIED BY PRODUCT CATEGORY
Introduction and summary
TABLE 27 Brands: relaxers (names)
TABLE 28 Relaxer sales (percentage) by brand, wholesaler
TABLE 29 Brands: liquids, treatments and hair foods leaders ( names)
TABLE 30 Brands: liquids, treatments and hair foods other (names)
TABLE 31 Treatment and related sales (percentage) brand, selected wholesaler
TABLE 32 Brands: colourants ( names)
TABLE 33 Brands: dry hair products (names)
SECTION 7: PROFILES, COMPANIES AND BRANDS IDENTIFIED
TABLE 34 Haircare brands identified ( names alphabetical order)
Web site
Web site
Non-specific naming 38 Experts’ comments and assessments of brands, alphabetical order
Brands, A
Brands, B and C
Brands, D
Brands, H
TABLE 35 Company brand portfolios
Brands, R
Brands, U
SECTION 8: BRANDS, MARKET SEGMENTS AND PRICES (EXAMPLES ONLY)
TABLE 36 Brands: relaxers, examples for different price segments
TABLE 37 Brands, and price (per unit)
Dynamic pricing
SECTION 9: METHODOLOGY, SOURCES AND COMPANIES REPRESENTED
Companies interviewed
Expert sample / criteria for choosing experts
TABLE 38 Profile of experts interviewed
TABLE 39 Profiles of experts interviewed market segment and geographical reach
Confidentiality
Languages of interviews 42 SECTION 10: GLOSSARY OF TERMS AND DEFINITIONS, AND TECHNICAL DATA
Symbols used in tables and report
TABLE 40 Definitions of wet and dry product categories
Kit relaxers
SECTION 11: SUPPORT DATA FOR THE KENYAN HAIRCARE MARKET
Introduction and summary
TABLE 41 Value of haircare product categories Kenya
Kenya cosmetics and toiletries (C&T) market size
Market structure, awards
Beauty distributor numbers, Nairobi and Kenya
TABLE 42 Top distributors / wholesale companies ( names)
Web site
TABLE 43 Hair and beauty retailers Kenya ( names)
SECTION 12: COUNTRY DATA (KENYA)
TABLE 44 GDP data: Kenya compared to USA
TABLE 45 Population of Kenya (percentage) by age and gender
TABLE 46 Population of Kenya (percentage) ethnic groups
TABLE 47 Population (percentage) by income band
TABLE 48 Population by province
TABLE 49 Top cities in Kenya
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