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Viewing report
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New Zealand - Broadcasting - FTA, Pay TV, Digital TV and Radio - Statistics & Overview - 2011
Paul Budde Communication Pty Ltd, Aug 2011, Pages: 15
FTA television and the pay TV sector like many other entertainment markets are looking for ways to keep advertising revenue growing. But with many ways of communicating now available, the broadcasting and digital media industries also need to keep up with the changes in the market place. The introduction of Freeview and additional digital television stations may provide some temporary relief before faster broadband services become available across the country.
Pay TV penetration continues to hover at around 50% by mid-2011. However BuddeComm doesn’t see penetration growing much further unless prices come down to more affordable levels. Competitive threats by other media models will continue to slow uptake of the subscription television services.
The plans to commence the switch off analogue TV are in progress with the first region set for the changeover in September 2012 with all other regions set to be completed by late 2013. Accordingly with a free up of spectrum, there will be the possibility of a major economic effect to the country in the order of $1 billion or more within a 5-10 year time frame.
This report provides a comprehensive overview of the FTA, Pay TV and Digital TV markets in New Zealand including statistics and forecasts. IPTV, Digital Media and Mobile TV are covered in a separate report: New Zealand - Digital Economy & Digital Media.
Companies mentioned
Companies mentioned in this report include – Sky, Telecom, Vodafone, Prime Television, MediaWorks, TVNZ, TiVo, Kordia, TVWorks, New Zealand Racing Board, Radio New Zealand, Freeview.
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