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Poland - Mobile Market Insights and Statistics Product Image

Poland - Mobile Market Insights and Statistics

  • ID: 1927173
  • February 2014
  • Region: Poland
  • 23 Pages
  • Paul Budde Communication Pty Ltd

Poland has a mature mobile market with high penetration levels indicative of multiple SIM card ownership. A number of mobile network operators offer services along with a number of mobile virtual network operators. The relative high number of mobile network operators suggests consolidation will eventually occur as seen in other markets. Average Revenue per User levels have stabilised after falling in recent years due to retail tariff competition, regulatory mandated reductions in mobile termination rates and take up of mobile services by lower spending consumer segments of the market. 4G networks have been launched and coverage is expected to improve markedly following the anticipated multi-spectrum auction, delivering improved mobile broadband services nationally within three years. This report offers a concise overview of Poland’s mobile market, providing profiles of the major operators, covering regulatory and market developments and offering a wealth of statistics.

Key developments:
PTK Centertel adopts Orange brand following merger with Telekomunikacja Polska; Multimedia Polska launches an MVNO, offering a range of bundled services; Polkomtel sold for €4.56 READ MORE >

1. Synopsis
2. Mobile communications
2.1 Overview of Poland’s mobile market
2.1.1 Mobile statistics
2.2 Regulatory issues
2.2.1 GSM licences
2.2.2 Third Generation licences awarded
2.2.3 Fourth GSM licence/fourth 3G licence auction
2.2.4 800MHz spectrum
2.2.5 2.6GHz
2.2.6 1800MHz spectrum
2.2.7 Mobile Number Portability (MNP)
2.2.8 Mobile Termination Rates (MTRs)
2.2.9 Roaming
2.2.10 Network sharing
2.2.11 Standard interfacing
2.3 Mobile technologies
2.3.1 Digital
2.3.2 Third Generation mobile
2.3.3 Fourth Generation mobile
2.4 Major mobile operators
2.4.1 PTK Centertel/Orange
2.4.2 Polkomtel/Plus GSM
2.4.3 PTC/T-Mobile
2.4.4 CenterNet
2.4.5 Mobyland
2.4.6 Mobile Virtual Network Operators (MVNOs)
2.5 Mobile voice services
2.5.1 Prepaid cards
3. Mobile Messaging
3.1 Short Message Service (SMS)
3.2 Mobile data services
3.2.1 General Packet Radio Service (GPRS)
3.2.2 Enhanced Data for GSM Evolution (EDGE)
3.2.3 High Speed Packet Access (HSPA)
3.2.4 Long-term Evolution (LTE)
3.2.5 Mobile TV
3.3 Mobile content and applications
3.3.1 M-payment
4. Related reports
Table 1 – Mobile market revenue – 2009 - 2014
Table 2 – Mobile subscribers and penetration rate – historic – 1995 - 2004
Table 3 – Mobile subscribers and penetration rate – 2005 - 2014
Table 4 – Mobile market share of revenue by operator – 2009 - 2012
Table 5 – Mobile market share of subscribers by operator – 2009 - 2012
Table 6 – Mobile market traffic and annual change – 2006 - 2014
Table 7 – Mobile number portings – 2009 – 2012
Table 8 – Retail roaming charges, voice, SMS, data – 2010; 2012; 2014
Table 9 – Roaming traffic (voice, SMS, data) – 2007 - 2012
Table 10 – Orange mobile services revenue – 2010 - 2013
Table 11 – Orange subscribers – 2007 - 2013
Table 12 – Orange total monthly ARPU – 2010 - 2013
Table 13 – Orange data ARPU share – 2008 - 2012
Table 14 – Polkomtel subscribers – 2009 – 2010; 2012
Table 15 – Polkomtel financial data – 2009 - 2012
Table 16 – Polkomtel annualised ARPU – 2008 - 2009
Table 17 – T-Mobile subscribers – 2007 - 2013
Table 18 – T-Mobile financial data – 2005 - 2013
Table 19 – T-Mobile ARPU and churn – 2005 - 2013
Table 20 – Play mobile subscribers – 2007 - 2013
Table 21 – Netia mobile subscribers – 2010 - 2013
Table 22 – Ratio of prepaid to postpaid subscribers – 2003 - 2013
Table 23 – Orange prepaid subscribers – 2003 - 2013
Table 24 – T-Mobile prepaid subscribers – 2005 - 2013
Table 25 – SMS messages sent and annual growth – 2006 - 2014
Table 26 – MMS messages sent and annual growth– 2006 - 2014
Table 27 – Mobile data traffic– 2008 - 2014
Chart 1 – Mobile subscribers and penetration rate – 2000 – 2014
Chart 2 – Orange total monthly ARPU – 2009 – 2013
Chart 3 – Polkomtel financial data – 2009 – 2012
Chart 4 – T-Mobile financial data – 2005 – 2013
Exhibit 1 – 2G spectrum awarded in Poland

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