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Poland - Mobile Market Insights and Statistics
Paul Budde Communication Pty Ltd, March 2012, Pages: 19
Poland possesses a well developed mobile market with high mobile-ownership levels although penetration levels suggest multiple SIM card ownership. A number of mobile network operators offer services along with a number of mobile virtual network operators. The relative high number of mobile network operators suggests consolidation will eventually occur as seen in other markets. Average Revenue per User levels have stabilised after falling in recent years due to retail tariff competition, regulatory mandated reductions in mobile termination rates and take up of mobile services by lower spending consumer segments of the market. 3G networks have been launched and coverage is expanding to support delivery of mobile broadband and content. This report offers a concise overview of Poland’s mobile market, providing profiles of the major operators, covering regulatory and market developments and offering a wealth of statistics.
Key developments:
Polkomtel sold for €4.56 billion; SMS use grows 7% in 2010; T-Mobile and Orange Poland network sharing joint venture, NetWorkS!, approved by the Office of Competition and Consumer Protection; regulator announces 2012 tender for LTE in the 2.50-2.57GHz and 2.62-2.69GHz bands; Cyfrowy Polsat launches LTE offer; Orange expands mobile wallet offering to Poland; regulator signs 800MHz usage agreement with Ukraine; Cyfrowy Polsat buys the mobile TV platform operator Info TV-FM; regulator prepares for 1800MHz auction; Visa Europe trials m-payment system for iPhone users; Polkomtel paunches LTE with 22% population coverage; regulator eases cuts in MTR in exchange for network investment; regulator’s 2010 market data; operator data to end-2011; market developments into early 2012.
Companies covered in this report include:
PTK Centertel, Polkomtel, T-Mobile, P4/Play, Centernet, Mobyland.
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