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Shower Market Report - UK 2011-2015 Analysis
AMA Research, Sep 2011, Pages: 100
'AMA Research are pleased to announce the publication of the thirteenth edition of ''Shower Market Report - UK 2011 -2015 Analysis''. The report represents an informed, up-to-date and detailed review of the market and offers excellent value for money.
The total market for shower equipment is valued at £438 million at manufacturers selling prices in 2011. Despite the recent economic downturn, many sectors of the market are demonstrating product innovation, reflecting new development opportunities from the increasing impact of water and energy efficiency legislation.
Showering in the UK is approaching market saturation; around 86% of all UK households now have some sort of shower installation. As this market matures, there are greater levels of replacement purchases with many products designed specifically for retrofit purposes. Product developments and improvements have focused on quality and design with a trend towards higher valueproducts and contemporary, minimalist styles.
Key issues of particular interest:
Estimated performance for 2011 and forecast for 2012 to 2015. How quickly will the shower market pick up following the economic downturn?
The increasing use of digital technology around the home. How this has impacted on product developments in the shower market.
Consumer concerns about sustainability and the environment. The trend towards greener living; water and energy saving shower equipment is in greater demand.
Greater use of the Internet and e-commerce solutions. Consumers are now active participants in the specification process; they demand affordable design-led products.
The wellness trend is well established in UK bathrooms. Wetroom areas, large walk-in enclosures, multi-function showers; now seen as a luxurious alternative to bathing.
Ageing UK population, growth in single person households. How the changing demographic profile will also impact on product developments.
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