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Viewing report
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Adapting Could Be Cable TV's Key To Meeting The OTT Challenge Sep 11
Standard & Poors, Sep 2011
Abstract
These days, more and more people are turning on their computers instead of their cable boxes to watch video. With 'over-the-top' (OTT) video, customers source their own video content on the Internet and watch it over the local cable or telephone operators' high-speed data connections. While OTT is still in a relatively nascent stage, industry research firm SNL Kagan predicts that the 2.5 million households that used OTT as a multichannel provider in 2010 will rise to more than 12 million by 2015. Standard & Poor's Ratings Services believes that the same two factors that led customers to hang up on their telephone company--new technological alternatives and consumer preference for personalized communications--could also shape the future of OTT and cable...
Standard and Poors RatingsXpress Credit Research provides in-depth coverage of international corporates, financial institutions, insurance companies, utilities, sovereigns and structured finance programs. RatingsXpress Credit Research lets users determine the credit rating of holdings and identify key factors underlying an issuer's creditworthiness, distinguishes the different risk exposures for new and existing deals, and provides an understanding of how their analysts interpret key regulatory, political and environmental events and their economic impact.
Research Type: Commentary
Criteria articles describe the thought process and methodology Standard & Poor's analysts use in determining ratings. These commentary pieces discuss both the quantitative (economic and financial) and qualitative (business analysis and caliber of management) aspects of the analysis, as well as legal issues.
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