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Q2'11 US Multiscreen Video Database Product Image

Q2'11 US Multiscreen Video Database

  • ID: 1929537
  • August 2011
  • Region: United States
  • 45 Pages
  • In-Stat/MDR

The US Multiscreen Video Database quantifies consumption and interaction with video entertainment on mobile devices. The research complements that of the US Digital Entertainment Database, which tracks the changing OTT/pay-TV video market. The US Multiscreen Video Database is updated quarterly in Excel format. It quantifies mobile device shipments, subscriptions, mobile video content and sources, usage, and lifestyle changes. Forecasts for multiscreen users and the adoption of social TV, device-to-device interworking, and mobile TV apps are presented.

Welcome

Devices
- Table 1a. Mobile/Portable CE Device Shipment Forecast 2010-2015
- Table 1b. Smartphone OS Marketshares 2010
- Table 1c. Smartphone Shipment Forecast by OS, 2010-2015
- Table 1d. Mobile Handset Shipment Forecast by Technology, 2010-2015
- Table 2a. Mobile/Portable Device Installed Base, 2010-2015
- Table 2b. 2010 Smartphone Installed Base by OS
- Table 2c. 2010 Tablet Installed Base by OS
- Table 3a. CE Device Ownership by Segment
- Table 3b. Mobile Device Ownership by Vendor and Segment

Services
- Table 4a. Mobile Subscriber Forecast, 2010-2015
- Table 4b. Mobile Subscribers by Service Provider, 2009-2010
- Table 4c. Mobile Service Provider Marketshares, 2009-2010
- Table 5a. Mobile Broadband Users Subscribing to Fixed BB Service (by Network Type)
- Table 5b. Mobile BB Users w/Pay-TV Service by Type
- Table 5c. HHs with BB/Pay-TV Service Bundles by Major Operator

Content
- Table 6a. Mobile TV Video Content Viewed, by Device Type
- Table 6b. Mobile TV Video Sources Used, by Device Type
- Table 7a. Mobile Movie Video Content, by Device Type
- Table 7b. Mobile Movie Video Sources, by Device Type
- Table 8a. Primary Viewing Devices, by Segment
- Table 8b. Secondary Viewing Devices, by Segment

Mobile Content Consumption
- Table 9. Frequency of Downloading Free Mobile Apps, by Segment
- Table 10. Frequency of Downloading Paid Mobile Apps, by Segment
- Table 11. Frequency of Viewing User-Generated Video on a Mobile Device, by Segment
- Table 12. Frequency of Viewing TV Shows on a Mobile Device, by Segment
- Table 13. Frequency of Viewing Movies on a Mobile Device, by Segment
- Table 14. Frequency of Playing Casual Games on a Mobile Device, by Segment

Interactive Viewing Experience
- Table 15. Frequency of Accessing Social Networking Sites on a Mobile Device, by Segment
- Table 16. Frequency of Social Networking on a Mobile Device About TV Content, by Segment
- Table 17. Frequency of TV Interaction on a Mobile Device, by Segment

In-Home Video Activities
- Table 18. Frequency of Viewing OTT Video on the PC, by Segment
- Table 19. Frequency of Viewing OTT Video on the TV, by Segment
- Table 20. Frequency of Accessing Online Apps on the TV, by Segment
- Table 21. Frequency of Viewing TV Everywhere, by Segment

Lifestyle
- Table 22. Internet Activities at a Hotspot, by Segment
- Table 23. Primary Viewing Locations for Mobile Video
- Table 24. Multiscreen Device Preferences
- Table 25. Online Content Store Access, by Device
- Table 26. Device Replacement/Reduction

Market Assessment
- Table 27a. Apple Digital Ecosystem Installed Base Forecast, 2010-2015
- Table 27b. Google Digital Ecosystem Installed Base Forecast, 2010-2015
- Table 27c. Microsoft Digital Ecosystem Installed Base Forecast, 2010-2015
- Table 27d. Other Digital Ecosystem Installed Base Forecast, 2010-2015
- Table 28. Smartphone/Tablet Users, 2010-2015
- Table 29a. Mobile Video Users Forecast by Device Type, 2010-2015
- Table 29b. Frequency of Mobile Video Usage Forecast - Short/Long Content, 2010-2015
- Table 30a. Smartphone/Tablet Owners Access OTT Video, 2010-2015
- Table 30b. Smartphone/Tablet Owners Purchasing Online Video, 2010-2015
- Table 31. Multiscreen User TAM Forecast by Technology Adoption Attitude, 2010-2015
- Table 32a. Multiscreen User Forecast by Activity, 2011-2015
- Table 32b. Interest for Social TV Activities by Segmentation
- Table 32c. Interest for Device-to-Device Interworking Activities by Segmentation
- Table 32d. Interest for Paid App/Services by Segmentation
- Table 32e. Interest for Advanced Network Features by Segmentation

Appendices
- Table 33a. Age Distribution - Total BB Users vs. Smartphone/Tablet Owners
- Table 33b. Ethnicity Distribution - Total BB Users vs. Smartphone/Tablet Owners
- Table 33c. Gender Distribution - Total BB Users vs. Smartphone/Tablet Owners
- Table 33d. Technology Adoption Attitude Distribution - Total BB Users vs. Smartphone/Tablet Owners
- Table 33e. Rapid Adoption of Advanced Multiscreen Network Features is Anticipated
- Table 33f. Household Income Distribution - Total BB Users vs. Smartphone/Tablet Owners

Methodology

50% of Tablet Owners View Both Feature-Length Movies and TV Shows on the Device

Online digital video distribution now allows consumers to access more content, on more devices, and in more places, than ever before. This increase in access has made content more ubiquitous than ever, but availability is only a part of the story. Equally important is how, and on what devices consumers are accessing this content, and the increasing role of mobile devices for video consumption.

New In-Stat research reports that 50% of tablet owners are viewing not only feature-length movies on their device, but TV shows as well; an important revelation to both content producers and providers alike. Tablet and smartphones are not only becoming vital new screens for video consumption, but are also functioning as personal interaction devices for video-centric social networking and applications.

“Tablets, in particular, have become a primary video device, both inside and outside the home,” says Keith Nissen, Research Director. “By 2015, our research projects that 65% of the US population will own a smartphone and/or tablet. As these devices become a center-point for video engagement and consumption, content providers, device manufacturers, and operators need to support a multiscreen usage model that reflects social interaction, screen interaction, personalization, and mobility.”

Additional research findings include:
- Frequent mobile video users will more than triple over the next five years
- Nearly 50% of 18 to 24 year old smartphone/tablet owners frequently social network about TV programs currently being viewed
- 86% of smartphone/tablet users will view video on their mobile devices
- Nearly 60% of smartphone/tablet owners will also be viewing OTT (over-the-top) video at home
- The average Apple household will have four Apple devices, while the average Google Android household will have at least two Android devices

Recent In-Stat research, Q2'11 US Multiscreen Video Database (#IN1105139MSV), which examines the impact of mobile devices in the promotion, engagement, and distribution of premium video as an extension of the TV and PC video experience. The Q2’11 US Multi-Screen Video Database is updated quarterly in Excel format, including forecasts and quantification of:

- Mobile device shipments
- Mobile broadband subscriptions
- Mobile video content and sources
- Frequency of use
- Primary devices being used
- Location of use
- Multi-screen forecasts including the adoption of social TV, device-to-device interworking, paid mobile video applications and services, and advanced multi-screen network features
- Measurement and segmentation of demographics, psychographics, awareness, and intent

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