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Wi-Fi Hotspots: The Mobile Operator's 3G Offload Alternative
In-Stat/MDR, Sep 2011, Pages: 54
The hotspot market continues to surge forward with phenomenal growth in footprint and usage, a trend that In-Stat anticipates will continue. As with the past several years, growth in the hotspot market is largely being driven by wireless and broadband providers embracing Wi-Fi as both a competitive differentiator and enhancement to core services. How hotspots are being used, the frequency, and the occasion for usage all continue to transition due to a variety of factors, including:
-Wide-scale adoption of Wi-Fi-enabled handsets and a blending of mobile and Wi-Fi experiences
-Further integration of Wi-Fi into mobile operator strategies
-A promise of automatic login and seamless access as next-generation hotspot technologies are implemented in coming years
-Revised payment models shifting to free and bundled access
-New application potential, including mobile video and location-based services.
The report provides the following:
-Venue and usage forecast by venue category and region
-In-Stat TAP survey results on hotspot usage and perceptions
-Analysis of hotspot access devices, and usage distinctions between laptop and non-laptop devices
-Classification of venue types and related usage trends
-Analysis of market growth opportunities and barriers
-Evaluation of hotspot business models and the transition to “free access.”
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