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Packaging Profile: Dove
Euromonitor International, Sep 2011, Pages: 45
In the first of a series of reports looking at the packaging strategies of leading fmcg brands, Euromonitor International considers Dove, the world’s biggest name in bath and shower. Dove’s pack requirements are diverse but it uses simple clean lines to reflect its moisturising and skin-kind benefits so integral to the brand’s image. Dove’s packaging strategy has to balance the demands of consumer with cultivating an instantly recognisable image as it expands around the world.
The Packaging Profile: Dove global briefing offers an insight into to the size and shape of the packaging market, highlights the effect of emerging geographies, categories and consumer trends on the packaging landscape. It identifies the leading pack types, offers strategic analysis of key factors influencing the packaging market - be they packaging innovations, consumption growth, category switching, economic/lifestyle influences, legislation or environmental issues. Forecasts illustrate how the market is set to change and criteria for success.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Packaging market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
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