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Procter & Gamble in Consumer Health (World)

Euromonitor International, September 2011, Pages: 33

P&G's global share in CH fell by 10 basis points in 2010, due to competitive pressure in the US, its key market. However, it has driven sales growth in prospective categories such as vitamins and dietary supplements, herbal/traditional products and child-specific consumer health. It has been streamlining its portfolio, divesting food and drinks and more recently prescription drugs to release resources for its core business and to fund global expansion.

Euromonitor International’s Procter & Gamble in Consumer Health (World) Company Profile offers detailed strategic analysis of the company’s business, examining its performance in the Consumer Health industry. The report examines company shares by region and sector, product developments, market and distribution strategies, challenges from the competition and future prospects. Use it to understand opportunities and threats facing the business and the factors driving success.

Product coverage: Allergy Care, Child-Specific Consumer Health, Herbal/Traditional Products, OTC, Sports Nutrition, Vitamins and Dietary Supplements, Weight Management.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
- Get a detailed picture of the Consumer Health market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.

Procter & Gamble in Consumer Health (World)
Euromonitor International
September 2011
Scope of the Report
Strategic Evaluation
Competitive Positioning
Geographic and Category Opportunities
Opportunities in Key Categories
Brand Strategy
Operations
Recommendations

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