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Slovenia Food and Drink Report Q4 2011

Business Monitor International, Sep 2011, Pages: 105


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Business Monitor International's Slovenia Food and Drink Report provides industry professionals and strategists, corporate analysts, food and drink associations, government departments and regulatory bodies with independent forecasts and competitive intelligence on Slovenia's food and drink industry.

Slovenia offers a favourable operating environment, supported by a strong infrastructure and a stable business environment. However, a weak recovery of its economy – coupled with a small population – will continue to pose constraints on the longer-term development of its food and drink markets. Overall, Slovenia remains placed seventh out of the 15 key markets surveyed in the emerging Europe region, largely on account of its admirable Risk score, as its Reward figure remains below the regional average.

Headline Industry Data (local currency)
- 2011 per capita food consumption: +1.33%; forecast to 2015: +6.98%
- 2011 alcoholic drinks sales: +3.69%; forecast to 2015: +18.43%
- 2011 soft drinks sales: +1.93%; forecast to 2015: +9.82%
- 2011 mass grocery retail sales: +8.76%; forecast to 2015: +41.65%

Key Company Trends

Leading Slovenian Brewer Finalises Sale of its Fruit and Vegetable Juice Division – Shareholders of Slovenian drinks group Pivovarna Laško in August 2011 granted approval to the proposed divestment of its fruit and vegetable juices division Fructal to Serbian juice and soft drinks producer Nectar. Under the deal, Laško will sell a 93.7% stake in Fructal to Nectar for EUR35.3mn (US$50.8mn), with the proceeds to be primarily used by Laško to pay down debt.

Slovenian Mass Grocery Retail (MGR) Major Expands Regionally - In late June 2011, leading domestic MGR operator Mercator revealed plans to add fuel stations to its outlets located in Slovenia, Croatia and Serbia. This comes after the retailer acquired Slovenia-based self-service filling station operator En Plus, which runs 18 locations across the country, offering a limited assortment of petrochemicals. Mercator is also pursuing the acquisition of Croatian food group Agrokor's grocery subsidiary Konzum. The proposed acquisition would allow both retailers to strengthen their market position in South East Europe.

Key Risks to Outlook

Disinflationary Trend to Continue, Although Food Prices Remain Elevated – A weak domestic economic recovery has led to a decline in core prices (excluding food prices), which may release some pressure on the consumer pocket, especially as the real wage growth has finally edged back into the positive territory. While unemployment has been heading lower in recent months, it still remains well above pre-crisis levels. This, coupled with the rising fruit prices, for example, will discourage discretionary spending, while much will also depend on the externally-driven price factors, as is the case with the wider eurozone.


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