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Russia B2C E-Commerce Report 2011
yStats.com GmbH & Co. KG, Sep 2011, Pages: 52
Great Potential for Russian B2C E-Commerce Industry
The “Russia B2C E-Commerce Report 2011” provides comprehensive data on trends, revenue figures, market shares and competitors regarding B2C E-Commerce as well as internet users and online shoppers in Russia.
In 2010, only approximately 25 % of the Russian population had access to a broadband connection and only 8 million Russians had a fixed-line connection. Nonetheless, almost 40 % of the population used the internet. The number of online shoppers increased in 2010 to as many as 45 million.
Key regions: Moscow and St. Petersburg
The retail structure is still underdeveloped in Russia, which is why E-Commerce has high development potential there. Less than 1 % of all retail revenue is generated in the B2C E-Commerce segment. According to the “Russia B2C E-Commerce Report 2011” “books”, “household appliances” and “CDs/DVDs” ranked amongst the most popular categories for online shoppers. Moscow and St. Petersburg are the key B2C E-Commerce regions, where more than half of Russia’s online revenue was generated in 2010.
Private shopping sites as an important trend
The growing importance of social networks is particularly apparent in Russia. The average time spent online on such sites per visitor reached an international record in August 2010 with nearly 10 hours. Additionally, so-called private shopping sites mark one of the main trends in Russian B2C E-Commerce. KupiVIP is successfully represented in this category with the distribution of designer fashion. Other important competitors in Russian B2C E-Commerce are online supermarket Utkonos, generalist Ozon and consumer electronics online outlets Holodilnik, Pleer and MVideo.
Key Findings:
- One of the key features of Russia’s market is the limited number of domestic retailers, with online shopping still not being a priority.
- In 2010, Moscow and St. Petersburg were the most important areas for B2C E-Commerce, accounting for approximately 60% of total online sales in Russia.
- “Household Electronics” was the most popular B2C E-Commerce category in 2010, followed by “Computers, Notebooks & Supplier” and “Clothing & Shoes”.
- Utkonos, Ozon, KupiVIP and Holodilnik are leading B2C E-Commerce players in Russia.
- Private shopping is a main trend in Russian B2C E-Commerce, including players such as KupiVIP which sells designer clothes.
About the report:
- This market report informs top managers about recent market trends and assists with strategic company decisions
- Secondary market research are provided by using various sources of information to ensure maximum objectivity for all obtained data. As a result companies get a precise and unbiased impression of the market situation.
- The analyses, statistical reports and forecasts are only based on reliable sources including national and international statistical offices, industry and trade associations, business reports, business and company databases, journals, company registries and news portals.
- The research results are provided as PowerPoint files. All data can therefore be used directly for board presentations or be individually adapted.
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