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FMCG Retail Chains In Russia 2011
RBC.MarketResearch, Sep 2011, Pages: 90
The ninth edition of the market survey “FMCG Retail Chains in Russia” is dedicated to analysis of the development of Russian retail food chains in the post-crisis environment. The survey describes the current market situation, analyzes key mid-term trends in retail development, assesses the market volume and provides possible scenarios and forecasts for its development in 2011-2014, considering macroeconomic forecasts and trends in consumer demand.
This survey includes an analysis of changes in retail chain formats (supermarkets, hypermarkets, discounters, convenient stores) and key characteristics of Russian chains (average check, average selling space, assortment size, sales per square meter of selling area, etc). In addition, the survey analyzes current strategies employed by Russian and foreign food retailers, their advantages and disadvantages. The Federal Trade Law, which began to operate in full swing in 2010, has produced a notable impact on business conducted by retail chains. The survey contains an analysis of a number of key provisions of the Law and its application practice.
An analytical review of the market includes a description of basic parameters of, and trends in, Russia's food retail sector, strategies and business models adopted by major companies, as well as development forecasts for retail chains and the market as a whole to 2014.
The survey was conducted using the following approaches and methods:
- A questionnaire survey among retail chains
- A desk study
- The desk study was based on the following sources:
- Data from printed and electronic media
- Materials of conferences
- Investment reports by banks
- Financial reports of companies
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