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Social Media Metrics Secrets
John Wiley and Sons Ltd, July 2011, Pages: 384
Invaluable advice on analyzing and measuring the effects of social media.
Do you wish you could sit down with an expert to figure out whether or not your social media initiatives are working? With Social Media Metrics Secrets, you can! Expert John Lovett taps into his years of training and experience to reveal tips, tricks, and advice on how to analyze and measure the effects of social media and gauge the success of your initiatives. Social Media Metrics Secrets provides a wealth of insider tips, valuable insights, and unbeatable advice for acclimating to a world where consumer control is the new normal. In this book, users will learn to navigate the complex ecosystem of social media channels and apply measurement standards to evaluate their impact on consumers.
Written in a conversational tone, key parts are:
- Building Your Social Network Operations Center
- Tracking Progress with Measures of Success
- Finding the Big Payoff from Social Media.
Within these crucial parts, expert John Lovett uses mini case studies as examples, shows how to manage social operations with technology, how to find and manage staff for a social network operations center, how to identify customers across channels and how to integrate all the various forms of social media at a company from LinkedIn to Twitter to Facebook, YouTube, Twitter and more and most important how to track and measure the ROI of all this social media investment.
Bonus content shows the reader how to sustain a social media program and how to cut back and add to it based on the results of web analytics.
Key Features
- Demonstrate how to manage social operations with process and technology by applying key performance indicators, and assessing the business value of social media.
- Highlights how social media can impact all aspects of your business and transform the way you quantify successful interactions with customers
- Shares innovative techniques for managing the massive volume of social analytics data by putting data to work in ways that contribute to your organizational goals
- Details techniques for adopting a Social Analytics Framework for understanding evolving consumer behavior necessary to compete in a socially networked future
Product samples
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