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Q2 2011 Indonesia Mobile Services Market with an Assessment and Forecast of the Mobile VAS, Application and Content Market to 2015
Asia Pacific Research Group (APRG), May 2011, Pages: 70
In 2011, Indonesian consumers are keenly embracing mobile applications, with email, social networking, and music being all the rage from Jakarta to Surabaya. Our forecast for the Indonesian market shows good incremental growth for mobile applications – with revenue for mobile VAS (excluding SMS) and mobile applications to pass the hundred million dollar mark next year. APRG’s 2011 market research provides an in-depth look at the growth segments of the mobile services business in Indonesia. It outlines how Indonesia’s mobile operators, application and content providers are positioning themselves to compete in Indonesia’s mobile services market. This report reviews opportunities, strengths, weaknesses and risks of this emerging market of over 240 million people.
This report covers the following topics of the mobile communications market in Indonesia:
Commercial, technical and social issues relating to mobile VAS market in Indonesia
Consumer's view of their desires for mobile content and mobile applications
Mobile subscribers, penetration and ARPU
Number of subscribers and expected revenues from data services with CDMA EV-DO technology from Qualcomm
Mobile VAS business model and value chain in Indonesia
Market share and mobile application growth strategy of the leading Mobile Service Providers
Consumer's buying patterns for mobile content and applications
Some of the questions answered in this report:
- What is the size of the market for mobile apps and mobile value added services in Indonesia?
- What opportunities and risks are there in the Indonesia mobile services and mobile content market?
- Which mobile applications genres are the most popular?
- How do consumers learn of and buy new mobile content such as ringtones, music, games, wallpaper, etc.?
- Where do consumers source their mobile content and applications? How pervasive is side-loading of applications?
- What are the mobile VAS and application growth strategies of Indosat, XL, Telkomsel, Bakrie Telecom and other Mobile Service Providers?
- How compelling is the CDMA EV-DO service sector in Indonesia? What is the revenue forecast?
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