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Vietnam Mobile Market - Opportunities and Outlook in 2011 for Mobile Apps and Value Added Services - Q3 2011
Asia Pacific Research Group (APRG), Aug 2011, Pages: 41
The Vietnam Mobile Services Market in 2011 - Beyond Voice - Growth in Smartphones and 3G Services
Vietnam's rapidly growing youth population - over 54% of the population is under 24 - has been driving increased demand for mobile content and applications in this emerging Southeast Asian market.
While the mobile app sector is still nascent, the youth market has demonstrated a strong affinity for purchasing content such as music and games, and acessing the Internet from their handsets. However, with a population of 86 million people with increased purchasing power, Vietnam provides a good opportunity for service providers, technology vendors, mobile application and content developers.
This research report addresses the following topics with key metrics of the mobile services market in Vietnam:
- Mobile subscriber growth and forecast to 2015
- Mobile application and VAS revenue growth and forecast to 2015
- Price points for mobile VAS services by genre (ringtones, apps, wallpaper, etc.)
- Outlook for the Mobile Cloud Services* in Vietnam
- Vietnam's ARPU trends and forecast
- mobile application acceptance drivers and inhibitors
- Survey of Vietnamese consumers - with profiles of their views and desires for mobile applications and content
Why Buy this Report
APRG’s research on the Vietnam mobile market examines how MNOs and content providers are positioning themselves to compete in Vietnam’s mobile application market. We outline the results of our survey of consumers’ attitudes towards mobile applications and popular 3G services. This report provides a concise summary of opportunities, strengths, weaknesses and the future direction of this mobile market of over 87 million people.
The mobile services market is changing at a rapid pace, and many of the offerings that successfully met consumer needs a few years ago are obsolete today. Our research addresses a number of essential topics to help you be successful in Vietnam:
- How big is the market for mobile VAS and applications in Vietnam?
- How many mobile subscribers will there be in 2015?
- What opportunities are there in the mobile app sector in Vietnam?
- What are the important mobile application trends being adopted in Vietnam?
- Which 3G applications will be the most desired in Vietnam?
- How do Vietnamese consumers learn of and purchase mobile content and applications?
- How much mobile content is purchased off deck?
- Which type of mobile content do Vietnamese consumers find most appealing?
- What is the forecast for Mobile Cloud Services in Vietnam?
* Mobile Cloud Services refers to an infrastructure where the data storage and the compute occur outside of the mobile device. Mobile cloud applications move the computing power and data storage away from mobile phones and into the cloud at the Service Provider, bringing mobile services to a much broader range of subscribers.
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