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Saudi Arabia Consumer Electronics Report Q4 2011
Business Monitor International, Sep 2011, Pages: 51
Saudi Arabia Consumer Electronics Report provides industry professionals and strategists, corporate analysts, electronics associations, government departments and regulatory bodies with independent forecasts and competitive intelligence on Saudi Arabia's consumer electronics industry.
Saudi Arabia’s consumer electronics devices market, defined as the addressable market for computing devices, mobile handsets and video, audio and gaming products is projected at US$5.8bn in 2011. This is expected to increase to US$7.6bn by 2015, driven by the growing popularity of flat-screen TV sets, smartphones, notebook computers and other key product groups. I will also be driven by ongoing expansion of the electronics retail sector.
In 2011 wage hikes and job creation fuelled by government handouts are expected to support consumer spending on big-ticket lifestyle products such as smartphones and flat-screen TV sets. Saudi Arabia’s addressable market for digital devices is forecast to grow at a CAGR of 7%, driven by steady economic growth. BMI estimates per capita spending on consumer electronics will be US$220 in 2011 and rise to US$265 by 2015. Youthful population demographics, a growing population, regional economic boom and a buoyant real estate sector will all drive retail growth.
Computers
- Computer hardware accounted for approximately 33% of Saudi consumer electronics spending in 2010. BMI forecasts Saudi domestic market computer hardware sales (including notebooks and accessories) of US$1.9bn in 2011, up from US$1.8bn in 2010.
- Computer hardware CAGR for the 2011- 2015 period is forecast at about 7%, with stronger demand for notebooks the main factor driving retail segment growth.
Computers
- AV devices accounted for about 52% of Saudi consumer electronics spending in 2010. Saudi Arabia’s addressable AV device market is forecast at US$3.0bn in 2011. The market is expected to grow at a CAGR of 7% between 2011 and 2015 to reach a value of US$3.9bn, with vendors aiming to sell new products such as 3D and LED TV sets to drive growth.
Mobile Handsets
- Mobile handset sales accounted for 16% of consumer electronics spending in Saudi Arabia in 2010. Handset sales are expected to grow at a CAGR of 7% to US$1.2bn by 2015, as mobile subscriber penetration reaches 216%. Sales will be dominated by the replacement market, with growing demand for smartphones and 3G handsets, as the proportion of 3G users rises to over 38% of the mobile subscriber base.
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