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Cigarettes in Guatemala
Euromonitor International, Sep 2011, Pages: 35
Over 2010, cigarettes experienced a more dynamic year when compared to 2009. This dynamism was not only seen through performance in terms of volume and value sales, but also in levels of innovation, advertising, etc. Manufacturers were more active, engaged in new product development activities and different promotions to raise brand awareness. Innovation went to the extremes of the market, either high-end expensive brands, or really low end economy options.
The Cigarettes in Guatemala report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2006-2010, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be the new legislative, distribution or pricing issues. Forecasts to 2015 illustrate how the market is set to change.
Product coverage: High Tar Cigarettes, Low Tar Cigarettes, Mid Tar Cigarettes, Ultra Low Tar Cigarettes.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Cigarettes market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
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