|
|
 |
|
Viewing report
|
|
|
|
Beiersdorf AG in Beauty and Personal Care (World)
Euromonitor International, Oct 2011, Pages: 35
Beiersdorf was not satisfied with the performance of its beauty and personal care business in 2010, specifically in Europe. To return to above-average industry growth (a key strategic objective), the company developed a new strategy, a key component of which is a return in focus on skin care. By investing more resources in its core skin care brands, Beiersdorf should be better able to take on its major rivals in this key area.
Euromonitor International’s Beiersdorf AG in Beauty and Personal Care (World) Company Profile offers detailed strategic analysis of the company’s business, examining its performance in Beauty and Personal Care industry. The report examines company shares by region and sector, product developments, market and distribution strategies, challenges from the competition and future prospects. Use it to understand opportunities and threats facing the business and the factors driving success.
Product coverage: Baby Care, Bath and Shower, Colour Cosmetics, Deodorants, Depilatories, Fragrances, Hair Care, Mass Cosmetics, Men's Grooming, Oral Care, Oral Care excl Power Toothbrushes, Premium Cosmetics, Sets/Kits, Skin Care, Sun Care.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Beauty and Personal Care market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
|
|
|
|
