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The Procter & Gamble Co in Beauty and Personal Care (World) Product Image

The Procter & Gamble Co in Beauty and Personal Care (World)

  • Published: October 2011
  • Region: Global
  • 35 pages
  • Euromonitor International

Procter & Gamble’s sales have been growing although the company’s market share steadily fell over 2007-2009, before increasing slightly in 2010. In beauty and personal care, the company has been placing a particular focus on men’s grooming, oral care and skin care. There may be opportunity to divest its colour cosmetics interests and some brands in deodorants and bath and shower to release resources for innovation in other prospective categories.

Euromonitor International’s The Procter & Gamble Co in Beauty and Personal Care (World) Company Profile offers detailed strategic analysis of the company’s business, examining its performance in Beauty and Personal Care industry. The report examines company shares by region and sector, product developments, market and distribution strategies, challenges from the competition and future prospects. Use it to understand opportunities and threats facing the business and the factors driving success.

Product coverage: Baby Care, Bath and Shower, Colour Cosmetics, Deodorants, Depilatories, Fragrances, Hair Care, Mass Cosmetics, Men's Grooming, Oral Care, Oral Care excl Power Toothbrushes, Premium READ MORE >

The Procter & Gamble Co in Beauty and Personal Care (World)
Euromonitor International
October 2011
Scope of the Report
Strategic Evaluation
Competitive Positioning
Geographic and Category Opportunities
Opportunities in Key Categories
Brand Strategy

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