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2011 Checking for the New Decade Study
Informa Research, Sep 2011
Strategies to get consumers to accept profitable checking models
Are your basic checking accounts generating enough revenue?
Throughout the year our product and fee researchers release in-depth studies providing our clients with competitive intelligence on key banking products. This exciting study focuses on the market changes in 2011 away from free checking to more 'fee-based' checking account models. The 2011 Checking for the New Decade Study also focuses on the changes that financial institutions are implementing as they design their new basic checking accounts to be more 'menu-based' and 'condition-based' pricing (e.g., direct deposit and debit card transactions).
Enhance Relationships and Identify New Revenue Avenues for Basic Checking Products
This research project captures the basic checking program details of the Top 50 financial institutions.
Wouldn’t you love to have your competitions’ product details, such as:
- Is free checking offered?
- Menu-based pricing
- What is replacing 'free'?
- Regulation E
- Overdraft: opt in/opt out
- Debit card fees
- Bill payment fees
- Paper statement fees
Available in both retail and business edition - enquire before purchasing
Product samples
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