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Advanced Driver Assistance Systems Report 2011

SupplierBusiness, Oct 2011, Pages: 180


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This insightful and thorough 180 page report considers the technologies, applications and OEM implementations that define Advanced Driver Assistance Systems – ADAS. The recent growth in installations of ADAS is set to accelerate and provide opportunities for those innovative suppliers participating.

This report examines in detail sensor technologies, liaisons and co-operations around ADAS applications and the new and additional features that are improving road safety.

Furthermore the report looks at ADAS implementations with examples from Audi, BMW, Daimler, Ford, General Motors, Honda, Jaguar / Landrover, Nissan, Mazda, PSA Peugeot-Citroën, Subaru, Toyota, Volkswagen and Volvo.

Background to this research

In recent years, active safety systems – such as ABS, traction control, ESP – have become commonplace across most car segments. Typically these technologies temporarily enhance the vehicle control that drivers have as they encounter potential hazards and are regarded as preventative safety systems.

ADAS technologies differ in that they are more advanced preventative safety systems, which can monitor and predict potential collision scenarios, warn the driver and can take automatic corrective action to either mitigate the collision, or avoid it completely. Many ADAS warning features like adaptive cruise control, lane-departure warning, night vision and blind spot monitoring are commonplace and have typically been marketed as “comfort and convenience” optional features. However, active ADAS features that intervene in the control of the car to assist drivers in avoiding accidents are now coming into production, moving ADAS clearly into the “Safety” category. These applications include collision avoidance systems that can automatically apply a car s brakes and lane-departure prevention to steer a vehicle back on track.


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