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Global Car Rental Market Report: 2011 Edition
Koncept Analytics, Sep 2011, Pages: 40
The car rental market was hard hit during the recent economic recession largely due to overall decline in spending, and reduced travel, among other factors. However, revival in economic conditions at global level, during 2010, restored the consumer needs and confidence which reflected in improved car rental market. As there are expectations of continued economic revival, the travel related activities will also increase, further driving the growth of car rental market.
The car rental market is well organized in developed nations and further growing. The United States accounts for the majority share in the global car rental industry, followed by Europe and other developed nations. This industry has taken roots in and constantly growing in emerging economies like India, China, and Brazil, among others.
The industry is experiencing a trend of low corporate pricing thus further intensifying the market's competitive scenario. The recent developments of the market include increased adoption of electric vehicles by car rental operators and the introduction of a new concept of opaque rentals.
The competition in the car rental market is intense and primarily based on price, service, and reliability. Hertz, Enterprise, Avis Budget, and Dollar Thrifty are the four key players in the global car rental market.
Key Features:
The report provides an analysis of the global car rental industry, with focus on various geographic regions. The market drivers, trends and challenges for the car rental industry have also been analyzed. The report also presents the competitive structure of the industry and profiles major players with a discussion of their key business strategies.
By combining SPSS Inc.’s data integration and analysis capabilities with relevant findings, the future growth of the car rental industry has been predicted. Various significant variables that have an impact on this industry and created regression models with SPSS Base have been used to determine the future direction of the industry. Before deploying the regression model, the relationship between several independent or predictor variables and the dependent variable was analyzed using standard SPSS output, including charts, tables and tests.
Also available
Global Car Rental Market Report: 2010 Edition
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