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2012 U.S. Public Relations Agencies Industry-Industry & Market Report
Barnes Reports, Oct 2011, Pages: 126
The Public Relations Agencies Industry-Industry & Market report, published annually by Barnes Reports, contains timely and accurate industry statistics, forecasts and demographics. The report features 2012 current and 2013 forecast estimates on the size of the industry (sales, establishments, employment) nationally and for all 50 U.S. States and over 900 metro areas. New to the report this year are: financial ratios, number of firms and payroll estimates. The report also includes industry definition, 5-year historical trends on industry sales, establishments and employment, a breakdown of establishments, sales and employment by employee size of establishment (9 categories), and estimates on up to 10 sub-industries, including sales promotion, promotional services, publicity services, and lobbyist services.
Please note, this report offers statistical information only and does not include an analysis of the figures
Industry Definition and Related Industries
NAICS 54182: Public Relations Agencies . This industry comprises establishments primarily engaged in designing and implementing public relations campaigns. These campaigns are designed to promote the interests and image of their clients. Establishments providing lobbying, political consulting, or public relations consulting are included in this industry.
Related Industries
- Direct Mail Printing
- Commercial Printing
- Advertising Agencies
- Mailing Houses
U.S. Census Categories
NAICS 54182 – Public Relations Agencies is 100% comparable to SIC 8743 – Public Relations Services
Sub-Industries
- Public opinion polling services
- Advertising agency services
- Advertising creative services
- Public relations services
- Full public relations services
- Media relations services
- Crisis management services
- Lobbying services
- Event management services
- Development/fundraising services
- Media planning and/or buying services
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